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AA Member Guidance on Less Healthy Food Restrictions

Public Health

This document summarises recent Government announcements regarding the advertising restrictions on Less Healthy Foods which are due to come into effect from 1st October 2025. It is designed as a guide for members who are preparing campaigns for after the implementation date and includes:

  • Details of the restrictions which will come into force across TV, On Demand Programme Services (ODPS), Internet Protocol Television (IPTV) ad paid-for advertising online
  • Guidance on how to determine whether your or your client’s product is subject to the new restrictions
  • Information about businesses and services which are exempt from the restrictions
  • A list of products which are in scope of the new restrictions and important exemptions

For more information on the incoming restrictions or if you have any questions please email Chris Walker, Head of Policy and Government Affairs, at chris.walker@adassoc.org.uk

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