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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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MBC Showcase Agenda

/ December 16th 2024

MBC Showcase Agenda

1530    Arrivals and refreshments  

1600    Introduction to the Media Business Course

Sharon Lloyd Barnes, Commercial Director & Suzanne Costello, Events Director, Advertising Association

1610    The Art and Craft of Media Planning

Vicky Fox, Chief Planning Officer, OMG

1625   Why Choose the Media Business Course?

We’ll hear from each section of the industry on why MBC is a must attend event for your talent.

  • Hamid Habib, Managing Director, Havas Entertainment & Chief Experience Officer, Havas Media Group
  • Karin Seymour, Director of Clients and Marketing, Sky Media
  • Lisa Boyles, Director of Go to Market and Media, giffgaff
  • Sharon Lloyd Barnes, Commercial Director, Advertising Association

1650   Winning at MBC

MBC’s Head of Judges, Clare Peters sits down with MBC alumni – both recent and ‘veteran’ to hear their experiences of the course and how it has made a difference to their lives.

  • Louis Hawking, Commercial Partnerships Manager, Sky Sports
  • Ish Pillay, Agency Partner, Meta
  • Katie Bowden, Managing Director, Audio, Global
  • James Thomas, Global Media Director, Mars
  • Clare Peters, Chief Strategy & Effectiveness Officer, OMD

1720     Closing Remarks

1730     Networking Drinks Reception

______________________________________________________________________Book your free places here

 

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