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[Photo Credit: Henry Mills]
The Front Foot Leadership Dinner in partnership with TikTok took place on Thursday 6th March.
We had a great evening at Sucre Restaurant in Central London with speeches from our CEO, Stephen Woodford, and Stuart Flint, Head of Global Business Solutions, TikTok.
This dinner coincided with the launch of Media Smart and TikTok’s ‘Teens, Social Media & You’ campaign — a new digital literacy campaign designed to help parents, caregivers and teachers feel confident supporting teens’ use of online platforms. This campaign will roll-out across Media Smart and TikTok channels, initially in the UK and then in France, Germany and Sweden.
The Front Foot Leadership Dinner was a chance to highlight the Media Smart and TikTok campaign to increase trust and transparency amongst consumers and partners.
For more information on the Advertising Association’s work on the Value of Trust and increasing the safety of children online, see the links provided.
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