The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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Front Foot Leadership Dinner in partnership with TikTok

/ March 17th 2025
Front Foot

[Photo Credit: Henry Mills]

The Front Foot Leadership Dinner in partnership with TikTok took place on Thursday 6th March.

We had a great evening at Sucre Restaurant in Central London with speeches from our CEO, Stephen Woodford, and Stuart Flint, Head of Global Business Solutions, TikTok.

This dinner coincided with the launch of Media Smart and TikTok’s ‘Teens, Social Media & You’ campaign — a new digital literacy campaign designed to help parents, caregivers and teachers feel confident supporting teens’ use of online platforms. This campaign will roll-out across Media Smart and TikTok channels, initially in the UK and then in France, Germany and Sweden.

The Front Foot Leadership Dinner was a chance to highlight the Media Smart and TikTok campaign to increase trust and transparency amongst consumers and partners.

For more information on the Advertising Association’s work on the Value of Trust and increasing the safety of children online, see the links provided.