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The Advertising Pays series of reports from Credos studies the contribution that the ad industry makes to the UK’s economy and society.
The first report, published in January 2013 looked at the industry’s economic impact and the latest number series in the series looked at the revolution that has taken place in online advertising over the past 25 years.
Other reports have looked at the industry’s impact on the country’s culture and sporting life, its importance to Scotland’s economy, and the contribution of overseas talent to UK advertising. Find the full series below.
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