The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 24.01.20

/ January 24th 2020 /
Advertising Matters

LEAD – THE PLACE TO BE NEXT WEEK

Our flagship event LEAD 2020 is less than a week away and we are super excited for all that we have planned on the day!

The packed agenda for the morning includes the launch of our brand new report – Advertising Pays 8: UK Advertising’s Social Contribution – by UK advertising’s think tank Credos; a VIP keynote from the Rt Hon John Bercow reflecting on political responsibility from his unique perspective; Keith Weed in conversation with Google’s Ronan Harris on public trust in advertising; a panel discussion between Channel 4’s Alex Mahon, Diageo’s Syl Saller, Nicola Mendelsohn of Facebook and News UK’s David Dinsmore on responsible leadership; ITV’s Dame Carolyn McCall and AA Chair Philippa Brown on the role media owners can play in advertising responsibly; and much, much more!

There are very few tickets left so if you haven’t booked yours yet, do so now! You can find out more here.

UK ADVERTISING NEEDS YOU!

Following LEAD during the afternoon of 30 January, we will be hosting a special event full of inspiration together with our partners Channel 4, Clear Channel, Department for International Trade, Framestore, London & Partners, M&C Saatchi and Newsworks.

Hosted by the AA’s Advertising Export Champion & Founder of adam&eveDDB, James Murphy, delegates will hear from Phil Thomas, President of Ascential and Chairman, Cannes Lions on global trends in creativity, Paul Kemp-Robertson, Co-founder of Contagious, on the world’s most inspirational ad campaigns and our very own Karen Fraser MBE, Director of Credos, who will reveal new insights on the social contribution of UK advertising.

Tickets are priced at just £35 and these too have almost sold out. Delegates of all seniority levels are welcome – book yours now.

REBUILDING TRUST IN ADVERTISING

On Wednesday, our CEO Stephen and our President Keith Weed spoke in conversation on the AA’s Trust Action Plan at the IAB’s Digital Trust Forum. Stephen and Keith led attendees through the five key points of the Action Plan and updated on progress achieved so far in our mission to rebuild public trust in our industry. Among other speakers, the ICO’s office spoke about its adtech and RTB report and other topics included blockchain, the IAB’s Transparency and Consent Framework (TCF), and the Coalition for Better Ads. You can read a round-up on the day here.

IN PUBLIC AFFAIRS NEWS…

The Information Commissioner’s Office (ICO) has published its final Age Appropriate Design Code – a set of 15 standards that online services should meet to protect children’s privacy. Importantly, the ICO recognises CAP Code’s requirements on companies marketing to children. You can read the code here. The ICO’s Simon McDougall will be speaking at LEAD on Thursday next week about data, transparency and accountability – book one of the last remaining tickets here!

Additionally, the CBI has co-ordinated a letter, signed by over 35 different trade associations, to the Home Secretary calling for a ‘fair and sustainable’ immigration system. Our Chief Executive Stephen Woodford signed the letter on the Advertising Association’s behalf. You can read more about it on the BBC here.

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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