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Monday, March 2 saw the official launch of the UK Advertising Export Group (UKAEG), a new UK advertising industry partnership with UK Government to build profile and lead generation opportunities internationally. UKAEG is backed by the Advertising Association, the IPA, APA, DMA, London & Partners and the Creative Industries Council and numbers 45 members drawn from across the UK’s advertising and marketing services industries. A brand new dedicated web hub for the group has also launched here.
The group is strengthened by its relationship with the Department for International Trade, which is backing the initiative with funding and increased access for UK advertising at GREAT events around the world. This relationship between industry and Government will be crucial as the UK heads to SXSW in a few days’ time and Cannes Lions this summer to celebrate the best of advertising from around the world. Aisling Conlon, who joins from the IPA, has been appointed as UKAEG’s Marketing Manager to build the group as a crucial force in UK advertising’s growth strategy overseas. UKAEG Chair, Janet Hull of the IPA, wrote about the group’s launch in Little Black Book. Head here to read more.
We held a roundtable breakfast event with parliamentarians from the Liberal Democrats’ DCMS and BEIS teams on Wednesday. The event, titled ‘Self-, co- and statutory regulation – striking the balance in the digital space’, sparked off a constructive discussion on the importance of EU-UK data sharing and GDPR. Parliamentarians in attendance included Liberal Democrat DCMS Spokesperson Daisy Cooper MP, Liberal Democrat BEIS Spokesperson Sarah Olney MP, Lord Clement-Jones, Lord McNally and Lord Fox.
Don’t miss out – make sure you sign up your teams for the UK Young Lions Competition by this Monday 9 March! We’re looking for the best in UK advertising to go head-to-head with the next generation of the world’s creative stars at Cannes this summer.
As UK Representative for Cannes Lions, we are running six competitions (across Design, Digital, Film, Marketers, Media and Print) to find twelve brilliant creative people from UK advertising and marketing services. The winners will go to Cannes to compete in the global Young Lions competitions against the very best international talent. Head here for full details and register your teams by Monday!
The Outvertising Awards are an opportunity to celebrate the fantastic progress that has been made in LGBTQ+ inclusive advertising, as well as to accelerate new ideas and opportunities that are yet to be made.
Chaired by our Chief Executive, Stephen, the Outvertising Awards will take place on the evening of Thursday 23 April 2020 and will be an evening of education, opportunity and celebration across the marketing industry. They will enable businesses to showcase what they are doing for inclusivity in brand communications, or the chance to get progressive LGBTQ+ advertising ideas funded. Get more information here.
Following the launch of our Advertising Pays 8 report at LEAD 2020, we’ve launched a dedicated hub to highlight the best UK advertising campaigns that have made a positive contribution to society.
This week, find out more about Britain Get Talking by ITV and Uncommon here.
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