UK Young Lions 2020 Winners: Marketers

Our UK Young Lions competition this year was based around our diversity and inclusion initiative. We want UK advertising to be the creative industries’ most progressive sector in recruiting, retaining and developing the most inclusive workforce. Our Young Lions in this category were asked to create a marketing campaign to help the Advertising Association bring the initiative to life. You can see the full competition brief here.

Lindsay Germain and Marta Bukala of Bayer took the prize for Marketers with their brilliant ‘What if…’ campaign which our judges loved for the way it focused on individuality and effectively targeted the right audience. View their work here.

Marta Bukala, Brand Manager, Bayer

Marta has eight years of marketing experience across Consulting, FMCG, CPG and Pharmaceuticals. Self-confessed: ‘obsessed with digitalisation’ she loves the ability to add value to consumers’ lives provided by her current role. Endlessly curious, her passions include travel and exploring.

Lindsay Germain, Assistant Brand Manager, Bayer

Lindsay graduated with a biomedical science degree and is in her first  year of marketing, enjoying using her experience as an innovation coach to deliver campaigns that creatively tackle big issues. In 2019 she was instrumental in bringing to life an award-winning social media campaign challenging taboos around women’s intimate health.

What does it mean to you to be representing the UK at Cannes Lions 2021?

We are absolutely delighted!
We are so excited to represent the UK Marketers at the Global Young Lions Competition in Cannes. The UK brief was a great challenge and we can’t wait to join young talent from across the globe and test our skills on the global stage.

This year, the runners up for the Marketers category were Henry Steel and Holly Garrett of Tesco. The judges really liked their positive and empowering creative and media approach to the brief. View their work here.

Henry Steel, Media Campaign Planning Assistant, Tesco

My name is Henry Steel, I am a 25-year-old male working as a Media and Campaigns Planning Assistant at Tesco. I joined Tesco  in January 2020 and I previously worked agency side at Havas Media, on O2 and giffgaff.

Holly Garrett, Campaign Assistant, Tesco

My name is Holly Garrett, I’m a 22 years old and live in Milton Keynes. I have recently graduated from a Rotational Degree Apprenticeship where I undertook placements in Tesco, IBM and Pearson whilst studying my Business Management Degree. I am now working as a Food Campaigns Assistant at Tesco.

How was your experience in taking part in the UK Young Lions Marketing competition?

Working on the Young Lions Marketing competition was both enjoyable and rewarding. It was great to work on a brief that set out to achieve something positive within the advertising industry, and having such a short time to respond meant we needed to be agile and concise in our workings.

This year, the judges also highly commended Jordan Beedles and Sam Kelsall of Tesco for their Marketers entry. View their entry here.

Jordan Beedles, Campaign Manager, Tesco

Being from a small village in Shropshire, I never dreamt that I’d be able to work on some of the nation’s biggest marketing campaigns. I’m passionate about great advertising, that has the power to make the difference to our customers.

Sam Kelsall, In-Store Customer Communications Operations Executive, Tesco

Having studied Business and Marketing at university, I’m delighted to be putting my knowledge into practice in my current role at Tesco and helping the team to land exciting campaigns in-stores throughout the UK, with my key ambition to continue my development within the industry.

How was your experience in taking part in the UK Young Lions Marketers competition?

A fantastic experience that allowed us to research and investigate a contemporary challenge within the industry, with the brief allowing us to explore multiple avenues for campaign execution and allowing us to be critical thinkers. We both thoroughly recommend participating in this competition.