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Following the announcement on April 17 by the Government of an extension to the UK’s COVID-19 furlough scheme until the end of June, Advertising Association Chief Executive Stephen Woodford has issued the following statement:
“The Chancellor’s announcement that the COVID-19 furlough scheme will continue until the end of June will be welcomed by businesses across UK advertising, a number of which are already benefiting from the assistance offered since its launch last month. We are pleased the Government has listened to industry concerns as we, and our fellow trade associations, have been asking for an extension to the measures already in place. Looking ahead, it is vital we continue to consult with Government on these schemes to avoid any ‘cliff-edge’ scenario where help is withdrawn too early. We need a gradual but clear exit strategy from lockdown for both the economy and society and we’re fully committed to working with Government on the best way to make this happen.”
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