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This week, the AA, alongside the IAB, IPA and ISBA wrote to Culture Secretary Oliver Dowden asking him for further information and clarity on the timing, scope and rationale behind the Government’s HFSS advertising proposals. We feel it important to ask for clarity on how the results of any restrictions will be measured and what might happen if the restrictions are found to have had no impact on levels of obesity. Our Food Advertising Working Group is meeting on September 17 to discuss these latest developments in HFSS advertising and next steps in our engagement with Government.
We also came across this interesting piece in Food Matters, which highlights an article by lecturers at Sheffield Hallam University, who question the effectiveness of the Government’s obesity strategy. It pinpoints that the plan doesn’t target every driver of obesity, nor does it make access to healthy foods easier. It also says that calorie labelling doesn’t necessarily work and that weight management is, ultimately, not a one-size-fits-all issue. The article provides an interesting counterweight to other voices in acadaemia who support restrictions on advertising. For more information on our HFSS work, please contact Matthew.Evans@adasssoc.org.uk.
SUPPORT INDUSTRY’S NEXT GENERATION OF TALENT
Brixton Finishing School, the organisation that provides skills through real-world advertising experiences for under-represented groups, is scaling up delivery for an Ad-Cademy pilot in 2020 and an even larger expansion in 2021 and is looking for industry support to make this happen.
They are seeking funds to support the management & resources needed to run the new scheme. Donors can become a corporate supporter and pledge a one-off or regular donation or they can immediately support their Justgiving crowd funding page with funds. The team is also looking for placements and development for those they take on to provide progression and hands on learning opportunities, as well as 3-month placement opportunities for this and next year’s cohorts.
Finally they also need ongoing partners and volunteers to provide consistent financial, placement and support, and in return they are able to offer a fantastic pipeline of diverse and eager talent for future recruitment. Find out more today by contacting info@brixtonfinishingschool.org or ally@hoxtonunited.com.
NEW SPEAKER NAMED FOR INFLUENCER MARKETING EVENT
We are pleased to announce the latest speaker at the Media Smart virtual roundtable event on Influencer Marketing on 10 September. Tara Hopkins, Head of Public Policy, EMEA, Instagram will be joining our already impressive panel, which so far also includes Shadow Minister for Cultural Industries, Tracy Brabin MP; ASA CEO Guy Parker; Stuart Flint, VP, Europe, Sales, TikTok; Media Smart Chair and CEO of Omnicom Media Group UK, Dan Clays; and Advertising Association Chief Executive and Panel Chair Stephen Woodford.
Discussions during the event will centre on steps already taken by the advertising industry to improve young people’s knowledge of Influencer Marketing; the political perspective; and what else industry can do to build better media and digital literacy on this topic. Join us for this very special event. It is free to sign up – click here to register for one of the last remaining tickets and we will send you joining details nearer the day.
UNLOCKING COLLABORATION BETWEEN THE UK & CHINA
Following on from a successful showcase of UK advertising over the summer, the UK Advertising Export Group will be hosting a session at Plan China on October 9, discussing their experiences of working in China, the challenges and opportunities and why going global should be part of the company new business strategy as markets recover. You can find out more about the session and speakers here.
At Plan China you can also hear from industry leaders about how to activate successful marketing in China, win new customers, grow your customer loyalty and future-proof your company’s success. Hear from speakers at Westwin, China Britain Business Council. Alibaba, Tik Tok, iPinYou, China Marketing Corp, Woodburn Global and more. There is a discount code available to AA members through UKAEG. Add the following promo code for 30% ticket discount – UKAEG30PERCENT. Visit www.planchina.co.uk to find out more and book your ticket.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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