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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
After a decisive year, how are brands celebrating Black History Month UK?
As October heralds the start of Black History Month in the UK, The Drum takes a look at how brands are celebrating the Black British community in what has been a historic and troubling year.
UK Advertising is Advertising UK Advertising Now – Here’s How
UKAEG’s Janet Hull and adam&eveDDB’s Jemima Monies on reminding the world that British advertising is, and will continue to be, ‘Made Global’.
The People, United: Is Now the Time to Unionise the Ad Industry?
A group of UK ad people are trying to create a union. Laura Swinton speaks to Thom Binding to find out why – and why now.
Can agencies prosper without offices?
Gideon Spanier speaks to agencies and asks if they can really prosper without offices.
Exposure to TV ads up 15% during height of lockdown
Even children were watching more broadcast TV and exposed to a greater volume of advertising in the weeks following the lockdown in March.
How Planet V will ‘futureproof’ ITV’s ad business
ITV has unveiled its premium advanced advertising platform – Planet V – to take much of the friction out of buying smart ads on its VOD service.
Seeing the unseen: why News UK set up a creative studio for unrepresented talent
News UK has opened a photography and illustration agency to support unrepresented creative talent, with the aim o f tackling nepotism in the media.
Instagram at 10: The Brits who built their businesses on Insta
As Instagram turns 10, Campaign looks at its growth from niche photographic space to business-building platform, and talks to five UK entrepreneurs, including fitness guru Joe Wicks, about their experiences of using it to grow a brand.
For younger workers especially, working from home represents missed opportunities for learning and development, while the ‘democratisation’ of work means there’s little need for hierarchies and elevation through the traditional agency ranks.
Working it Out: subscribe to The Drum’s new marketing jobs newsletter
The Drum is launching Working it Out, a new briefing designed to help you navigate today’s world of work by giving you a heads up on great opportunities and practical advice about how to upskill and seize new roles.
Creative Equals Adland Commits CEO Forum
For Black History Month 2020, Creative Equals hosted a forum on Adland Commits and what needs to happen next. Speakers included MP Nadhim Zahawi and our Chief Executive Stephen Woodford.
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