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Prime Minister Boris Johnson announced today that further restrictions of the lockdown would be eased from 4th July 2020. Creative and cultural venues including galleries and cinemas will be among those able to reopen. Stephen Woodford, Chief Executive of the Advertising Association, commented:
“Advertising plays a vital role in building consumer confidence and increasing economic activity and with the lockdown continuing to ease, this role has never been more important as we set out on the road to recovery. The reduction in social distancing announced today will welcomed by colleagues across the Creative Industries in cinemas, museums and other cultural venues, as well as by the tourism and hospitality sector, which all depend on advertising to reach their customers. UK advertising, with its brilliant combination of strategic, creative, technological and production capabilities, will play a crucial role in the recovery.”
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