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Media Smart is the advertising industry’s education programme. Its mission is to ensure young people in the UK can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.
Set up in 2002, it is a non-profit organisation, funded by the industry, that creates free media and digital literacy resources for teachers, parents and youth organisations working with 7-16-year olds. Recent education campaigns and resources have focussed on influencer marketing, social media, digital advertising and body image.
Media Smart’s proud supporter base brings together advertisers, agencies, media and trade bodies.
In the future, the programme will be focussing on the creative process & careers, diversity and data & privacy. Visit our website for more information and to download our resources.
To find out how your organisation can support Media Smart with this work please contact Rachel Barber-Mack, Director of Media Smart on mediasmart@adassoc.org.uk
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