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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Adland staff wary of increased sexual harassment upon office return, TimeTo finds
There is concern that working from home has caused ‘dangerous knowledge gaps’.
Marketing industry renews efforts to tackle sexual harassment ahead of office return
The industry’s response to #MeToo aims to ensure office life in 2021 avoids a return to an “old normal” with a refreshed code of conduct and new training.
Adland fears rise in sexual harassment post-Covid, reveals timeTo
New research into sexual harassment levels in advertising has revealed concern among its employees that the number of incidents will once again rise as the effects of the Covid-19 pandemic begin to ease.
See what was trending in 2020 – Global – Google
How do you convince the nation to take the Covid-19 vaccine?
Ensuring the public trusts the medicine is key to ending the global pandemic. What insight does the advertising industry have to win public confidence?
Jerry Daykin on why GSK is training all its marketers on inclusion
GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.
VCCP Media’s executive chair, Marie Oldham, outlines the key effects Brexit will likely have on consumers and how media planning will need to change as a result.
Mother London returns government furlough payments
Mother London has voluntarily reimbursed all furlough payments received via the UK government’s Job Retention Scheme to HMRC.
Review of 2020: Boom time for digital consumption
As part of Campaign’s ‘Not Normal’ series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home.
Review of 2020: A financial downturn unlike any other
As part of Campaign’s ‘Not Normal’ series of essays about 2020, we look at the devastating effects of the Covid-19 pandemic on industry leaders who had to adapt both physically and mentally.
Newsbrands’ monthly audience reverts to mean after spring pandemic surge
Newsbrands’ audience mix continues to shift from print to digital, while magazine titles’ monthly brand reach paints a more varied picture.
YouTube pop-up celebrates black British fashion and music
Fashion shows and performances will be live-streamed.
Jan Gooding: Brand activism comes of age
After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
2020 Trends: The Year Production Service Pivoted
Remote production, virtual set ups, newly-launched director rosters, and tapping into the streaming wars – service production companies have undergone radical transformation in the year of Covid-19, writes LBB’s Laura Swinton.
A welcome return to boring: adland’s expectations for the Biden administration
Following four years of whiplash decrees via Twitter, the ad industry is looking forward to more deliberate decision making coming out of the US executive branch beginning January 20. Here, the 4A’s executive vice-president of government relations, Alison Pepper, outlines the three areas likely to be most impacted.
A year that has changed the ad industry for the better
The Covid-19 pandemic has been tough but it also accelerated changes that were already in motion, has highlighted different and better ways of working and inspired a spirit of entrepreneurialism.
Not normal: Review of the year 2020
With a global pandemic, extreme social unrest, the continuing climate crisis, battered economies and an astonishing fight for the White House, this year has proved to be anything but business as usual.
Wonder Woman 1984’s release could determine the future of cinema
With movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
How 2020’s challenges have reshaped out of home and why data is key to its future
In this video, The Drum talks to Matthew Dearden, chief executive officer of Alight Media and partner of The Drum Awards for Out of Home, about the trends of 2020, how Covid has reshaped OOH, adapting to changing consumer habits, and why rewarding out of home excellence is more important now than ever. You can enjoy some of the highlights of our conversation below.
The Immortal Awards Announces 2020 Winners
The winners of the 2020 Immortal Awards have been announced and just four projects have been crowned Immortal by this year’s jury.
Five questions with Thinkbox’s Lindsey Clay
The CEO of Thinkbox reflects on the TV marketing body’s biggest success this year, considers how TV’s adspend recovery might shape up, and outlines what she thinks makes for a good leader in this industry.
E-commerce and AVOD driving global ad recovery, says Zenith
The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
Review of 2020: When a ‘normal public health campaign’ won’t do
As part of Campaign’s “Not Normal” series of essays about 2020, we look at how the government’s marketers and those working at its agencies had to move at lightning speed in immensely challenging circumstances.
Covid-19 risks turning back the clock on gender-equality gains
Recent government debate about cuts to nursery funding throws a spotlight on how the phenomenon of the ‘third shift’ risks pushing working mothers in the ad industry to breaking point.
The best marketing campaigns of 2020: Part 1
From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020.
How do you solve a problem like… supporting your team’s mental health?
Each week, we ask readers of The Drum, from brands, agencies, and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, they tell us how leaders should be supporting the mental health of their colleagues during this stressful time.
Oops…guess who’s on the naughty step & the ad mausoleum calls
When supermarkets were given a golden opportunity to match actions to words, some of them simply flunked it, says Dominic Mills.
Small business have been hit hard this year, so don’t head straight to Amazon for your last minute Christmas shopping.
The Lists 2020: Top adland mishaps
The biggest industry faux pas in 2020.
All bets are off: banning gambling brands from sponsoring football will strengthen the game
As the government reveals the scope of its betting law review, is it time for football to ditch its gambling habit?
Big data is just a crutch for unimaginative marketers to lean on
Data is often inaccurate and inefficiently managed yet marketers rely on it to guide and justify every decision, when it should be there to support human insight and intuition.
‘The toughest task of lockdown’: nurturing young creative talent
Engaging junior talent during this ‘disorienting’ and ‘intensely frustrating time’ has been one of the biggest challenges in adland, according to top execs. Despite the many current limitations, here’s how agency leaders are nurturing young creatives even though the war rooms have gone dark and the whiteboards virtual.
The 2020 ad agency office Christmas party: Alpacas, Zoom fondue and giving back
The office Christmas party might look a little different this year, but as ever marketers are getting creative about how to mark their end of year festivities in the midst of a pandemic. We explore how the annual Christmas knees-up is changing (for better or for worse) in 2020.
Vote for radio with your heart and head
Radiocentre’s planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.
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