Join our Front Foot network

“The Advertising Association provides a vital and pivotal role, supporting and advising the UK advertising industry. Their knowledge, insight, and passionate drive to consistently champion responsible advertising, ensuring inclusivity, sustainability and trust are at the heart of UK society, is what we as brands find invaluable to the success of our business. I’m really looking forward to further enhancing our partnership into 2024 as we continue to drive forward positive change within the industry.”

“From both an individual agency and a cross-industry perspective, the Advertising Association is an invaluable partner in raising awareness, improving standards of best practices, and setting the agenda. At VCCP, we are keen supporters of the great opportunities advanced through the Front Foot network in the UK and internationally through UKAEG as well as the meaningful actions of BRiM. At the IPA, we hugely appreciate the expertise and collaborative efforts of the AA in tackling industry-wide issues through Ad Net Zero, the All In Census and the Pitch Positive Pledge. Only by working together can we tackle the significant challenges we face in relation to climate change, DE&I and mental health. The Advertising Association continues to be a leader and a galvanising force for positive change in our industry and society at large. ”

“The UK advertising industry is one of the most sophisticated and progressive in the world and the Ad Association is critical in the role it plays to ensure we are fit to continue to create a meaningful, sustainable impact in what we do and how we do it. From the outstanding All In work over the past two years to tackling the issues that matter most in the role we play such as policy changes, trust in advertising and possibly the most important of all: the Climate Action workstream. The challenging topics are getting bigger and more complex so can only be solved through us coming together from all corners of our industry – making the Ad Association more important than it’s ever been.”

“The Advertising Association is a community of the best and brightest minds in the industry, helping to collectively lead the way to a more sustainable, equitable and trusted future for our craft. The AA team work tirelessly to create dynamic and responsible spaces where we can all come together to create real change and raise our game. It is this focus and enthusiasm for our industry that will ensure that future generations see the unique and valuable qualities that media brings to the UK and beyond.”

“The Advertising Association plays a vital and active role in helping the industry to go further and to be better. The work that they are spearheading around trust in advertising is a great example of this, and is just one of the many ways that they galvanise us all to work together on issues that really matter. Whether it be on matters of policy, safety or inclusion, they remain focused on bringing all parts of the industry together in meaningful collaboration and debate. They have achieved an impressive amount in the last twelve months; here’s to the next 12 months of going further and being better together!”