THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

‘We should all be in by default’: Why adland must back industry census

Channel 4’s Jane English, GSK’s Jerry Daykin and the IPA’s Leila Siddiqui explain why measuring diversity as an industry is so important for media owners, advertisers and agencies alike.

The NABS Knowledge Hub

The industry charity’s hub is a vital resource for employees seeking support and advice.

Small Dogs Assemble in Pedigree’s Superpowered Campaign

BBDO New York introduces ‘The League of Hero-ish Small Dogs’ with a comic book and online videos.

How Google’s new-found love of privacy impacts adtech, media buyers and publishers

The Drum touches base with adtech vendors, media buyers and publishers for their immediate reactions.

Sir Nigel Bogle leads upbeat ‘#LetsGetThereSooner’ campaign to lift spirits in lockdown

The Drum explores a campaign fronted by some famous adland faces which aims to life spirits amid lockdown.

Volvo eyes electric future with switch to online-only purchase model

The Swedish car marque is leading its premium rivals on a route away from traditional forecourts to an online-only purchase model focused on electrification.

Google is not killing ID solutions, but has succeeded in sowing doubt

The company’s overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google’s true motivations are.

Google shatters hopes of replacing cookies with independent identifiers

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.

TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce

The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of ad spend.

Yesterday’s trading practices are harming today’s TV advertising

If commercial television doesn’t mend its archaic trading behaviours, it risks losing further ground to the digital platforms.

Govt looks to adland to reduce cocaine use

Number 10 is plotting an ad campaign to encourage people to see drug use in the same way they view drink driving.

Top Five Big Tech Predictions for… 2022

For his latest series, Zenith business director Frank Walter discusses his predictions for Google, Facebook and beyond in 2022.

Govt spent more than £184m on Covid comms in 2020

MG OMD and MullenLowe were main agencies handling work.

We Are Social to slash office space by half despite increased headcount

The agency is putting plans into preparation for when employees return to the office.

Pippa Glucklich joins Electric Glue as CEO

Glucklich has previously led Starcom and Amplifi.

How do you solve a problem like… misinformation during a pandemic?

Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

The Olympics, Tokyo and Covid-19: Will the Games Go Ahead This Year?

With just weeks to go until the start of the torch relay for the Olympics in Tokyo, LBB’s Natasha Patel speaks to creatives in the country to hear their predictions for the Games.

Airbnb slashes spend in permanent shift from performance marketing to brand

CEO describes move as ‘very important’.

Covid has taken its toll on marketing, everyone has a responsibility to help in the recovery

With data from Marketing Week’s 2021 Career and Salary Survey unveiling the scale of career disruption and restructuring caused by Covid, the time has come for all to play a part in helping the sector recover from a bruising 12 months.

Now TV to run ads on catch-up for first time

Sky’s streaming service will today begin showing ads to mobile device customers on Sky Cinema and Sky Entertainment.

TikTok grabs 3.5% share of UK video viewing

Thinkbox has released analysis of total video consumption in the UK for 2020.

Do you mind? How agency heads hope to support employee mental health through the pandemic

As the coronavirus pandemic continues its grip on the world, the ‘second pandemic’ of resulting ill mental health pervades. With no definite end to lockdown restrictions in sight and virtual working the new norm – how is the advertising industry supporting its workers for the foreseeable future?

Cushelle “Koala academy” by Publicis.Poke

Cushelle removed its Kenny the koala mascot from its packs and offered support to koalas impacted by the 2020 bushfires.

New approach to data is a great opportunity for the UK post-Brexit

Brexit looms. Access the news and analysis you need now to navigate this monumental shift.

UK marketers brace for full force of Brexit

Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.

Zoom fatigue while working from home during lockdown is real, say researchers

The concept of “Zoom fatigue” is real according to researchers who found that meetings conducted via video calls leave participants feeling more exhausted and emotionally drained than those held face to face.

Sainsbury’s changes slogan to highlight new mission

‘Live well for less’ to make way after 10 years.

Disney dance parties, art classes and flexibility: how adland is supporting WFH parents

Juggling a job in advertising and raising a family has never been easy, but for working parents wrestling their way through lockdown 3.0 things have never been harder. In the first of a three-part series, The Drum explores how adland’s employers are stepping up to support their staff – be it through keeping the kids entertained with a Zoom cookie decorating class or baking more flexibility into the working day with material changes to policy.