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The below resource is just one of the many tools available as part of BRiM – our cross-industry initiative that aims to improve the representation of Black people in marketing. To access the full BRiM framework and join our community, click here.
To our trusted agency partners:
[Company Name] is on a journey to build a diverse company that reflects the global community we serve. Diversity is critical to our success as a company. People from all backgrounds and experiences rely on [Company Name] to connect with others, and we will better serve their needs with a more diverse and inclusive company. This focus extends to the companies that we partner with including agencies, vendors and suppliers.
As we move forward with making great work together, we want to ensure your production staff understand and are in compliance with the following [Company Name] programs outlined in this cover letter:
– Our supplier diversity questionnaire (to be sent to production, editorial, VFX, animation, mix, telecine and music vendors in consideration)
– Our commitment to Free The Work
– Production Assistant Program
– Green Guidelines
As you know we are a metrics-driven organisation. As part of our ongoing efforts to extend our values into all the ways that we work, we will be sending you a form to track the following on each of your productions at the time of job wrap. Please specify the roles only. Do not provide names.
– If triple bidding occurred, did your agency include a female director as a bidder?
– Did you award to a female and/or underrepresented person director?
– Were any of your primary vendors (listed above) 51% owned/operated by women or underrepresented people?
– Were any of your key production vendor roles filled by women or underrepresented people:
– Director of Photography
– 1st AD
– Editor
– Telecine Artist
– VFX artist
– Mixer
– Did your production adhere to green production guidelines and was the shoot free of single use plastic?
– How many PA’s were hired from our PA program for your shoot and which no-profit partner did you work with from among our list of nonprofit partners?
– Did you donate props/wardrobe/art department to any of our listed donation centres? If so, which?
If for any reason your team is unwilling to answer these questions or are unable to comply with our commitments, please contact your [Company Name] point of contact to discuss.
Thank you!
[Company Name] requires you to send Live Action Bidding Letter and Post-Production Bidding Letter to any production, editorial, VFX, animation, mix, telecine and music vendors in consideration for every project, and for those bidders to fill out Supplier D&I questionnaires (linked to in the letters) at the time they submit their bids.
[Company Name] is an official partner to Free the Work. It is our intention that our vendors will include at least one underrepresented director in the bidding process for every triple bid job. The Free The Work database contains searchable profiles to help ensure that talented underrepresented creators can be found globally.
In the event including an underrepresented director on the bid is not possible, we expect you to document and share your findings with us, in order to better diagnose difficulties in fulfilling our pledge.
[Company Name] believes in working with crews that reflect the diversity of our world and our platform. For commercials shooting in LA, New York, London or Brazil, [Company Name] requests that at least (1) PA per live action shoot come from one of our approved non-profit partners listed below. We will be tracking our efforts in order to promote diversity and build economic opportunity for underrepresented persons. For clarity, this program is requested but not mandatory. If you are unable to procure a PA from one of these companies, please share your reasons with your agency producer in order to have this rule waived.
We hope to expand this list over time, so please make sure you are using our most current and up to date list. If shooting outside one of these markets, please make every attempt to find a similar non-profit PA program in the locale you are shooting in.
– Manifest Works – ManifestWorks is an immersive workforce development organisation turning real-world experience into learning opportunities for those impacted by foster care, homelessness and incarceration. For jobs shooting in the Los Angeles region that require a trained PA, contact: info@manifestworks.org with specific needs, and they’ll book/hold a trained PA available for the dates needed. For more info: www.manifestworks.org/myfirstchance
– Veterans in Media and Entertainment – Veterans in Media & Entertainment is a professional association of U.S. military veterans working in, or aspiring to work in, media and entertainment by connecting veterans to each other and to the industry. The majority of VME’s 3500 members are transitioning into the industry workforce and looking for opportunities to learn job skills and build their network. To request a PA via VME please email: jobs@vmeconnect.org
– Lights! Camera! Access! – Lights! Camera! Access! was created in July 2010 for US Department of Labor’s Office of Disability Employment Policy. LCA aims to increase employment in front of, and behind the camera/keyboard and improve disability portrayals. Currently, LCA works with a variety of industry and disability non-profits to maximise results. With 40 years experience as a trusted source and connector, the LCA Collaborative is an aggregator and curator of talent with disabilities, and provides customised PA recommendations for shoots until the production companies become familiar with the talent pipelines themselves. To request a PA through LCA, please contact Tari Hartman Squire – tarish@mac.com .
– Brooklyn Workforce Innovations – Brooklyn Workforce Innovations’ “Made in NY” Production Assistant Training Program graduates are equipped with basic production industry knowledge upon graduation. Since 2006, BWI has excelled at pairing their graduates with employers who produce content in film, television, commercials and new media that need skilled, reliable PAs. Please call Made in NY’s 24 Hour PA Hotline (718) 757-5816 or contact: pa@bwiny.org for more information.
– Just Runners – Supplying runners from diverse backgrounds for equal opportunity, inclusive employers in the film industry, Just Runners recruit, train and vet candidates from established diversity-led programmes and media courses. Booking their freelance runners will help establish a fairer system for people to enter the freelance market. They provide a gateway for entry level production talent who have a solid work ethic, a great attitude and a desire to work in film. +44 (0)20 3848 5429 | work@justrunners.uk
– Instituto Criar – Founded in 2003 by TV presenter Luciano Huck, the Instituto Criar of TV, Film and New Media’s mission is to promote the professional, socio-cultural and personal development of young people through audiovisual production. Annually, Instituto Criar gives training in technical immersion and socio-cultural development to 150 young people from situations of social and economic vulnerability. lubobadilha@institutocriar.org / celso@institutocriar.org
– Escola Fabrica de Espetáculos – Spectaculu – Spectaculu is a non-profit organisation, founded in 1999 at the Port of Rio de Janeiro. The school offers training and professional insertion in the entertainment industry for young people aged 17 to 21 from the public school system and residents of areas of social vulnerability in the metropolitan region of Rio de Janeiro. Carla Vilardo – nucleodetrabalho@gmail.com
[Company Name] is committed to reducing the environmental impact of production, and aim for our sets to be free of single use plastic. Please ensure your production companies use any or all of the below resources to ensure you have a green set. If meeting these guidelines is not possible, please discuss the reasons why with your POC before the project is awarded as we will be sending you a form to track. And please inform us if you know of any other green production resources we can tap into in any International market.
– PGA Green Production Guide – http://www.greenproductionguide.com/tools
– EcoSet Consulting – http://ecosetconsulting.com
– Good Planet – https://goodplanet.green
– Movie Mind Green – https://moviemindgreen.com
– UK: AdGreen – https://www.adgreen-apa.net/
For props/wardrobe that will not be returned to [Company Name] or our brand partners, here are some local charities that accept donations at the end of production (in addition to Goodwill and Salvation Army). You may donate excess props/wardrobe to any charitable organisation which accepts donations; please include information about the charity you donated to at time of wrap. [Company Name] would not be taking on the tax deduction.
– Set for Life – Wardrobe and Art Donations given to children who have aged out of the foster care program.
– Housing Works – Provides services for homeless and low-income New Yorkers living with HIV / AIDS or at risk of infection. Will accept homewares and clothing
– Bottomless Closet – Bottomless Closet promotes economic self-sufficiency for disadvantaged women in NYC who are transitioning from unemployment and public assistance to work, by providing them with interviewing skills, business clothing, career development and more.
– Covenant House – For over 45 years, Covenant House New York (CHNY) has been a leader in providing residential services to vulnerable homeless, runaway and exploited youth.
– Hour Children – Hour Children helps incarcerated and formerly incarcerated women successfully rejoin the community, reunify with their families, and build healthy, independent, and secure lives.
– Lar escola São Francisco
– AACD (Assistance of children with disabilities)
– Casa Semente – Rio de Janeiro (Development and social reinsertion of the community that lives around Gramacho Landfill)
– Cooperativa Mofarej (Recycle, Reuse and Repurpose cooperative)
– Teto Brasil – Rio de Janeiro (Fight to end poverty with focus on housing)
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