THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Cinema is back with a vengeance – box office numbers are a good omen for recovery

After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain’s biggest cinema ad sales house says.

The power of words: how inclusive language can make for a more equitable workplace

Whether it’s neutralizing language, disclosing pronouns or not making cultural assumptions, inclusive language can make all the difference in creating a truly equitable workplace. But how can leaders manage its implementation from the top down?

World Environment Day: do’s and don’ts for adland

Anna Lungley, chief sustainability officer at Dentsu International, offers advice for industry leaders who want to be part of the movement to Net Zero.

Carbon footprint of digital ads laid bare by Good-Loop tool

Advertisers are launching millions of tonnes of carbon dioxide into the atmosphere with every typical online campaign, a new tool launched by purposeful ads platform Good Loop has revealed.

Agencies await govt Covid ad pitch after MullenLowe’s £24m contract runs out

Engine has been handed responsibility for the work on a temporary basis.

‘More mental-health support needed’ as WFH end in sight

Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today.

Celebrities Turn into Evil Vegetables for Return of ITV’s ‘Eat Them To Defeat Them’ Campaign

‘Prepare for Battle’ is the theme of the ad to get children to eat their veg in the award-winning campaign made by adam&eveDDB for ITV and Veg Power, supported by Sky and Channel 4.

Alcohol Adspend to Beat Market with 5.3% Growth in 2021 as Hospitality Opens Up

Zoe Novick, business director at Zenith UK, comments on the importance of saliency and relevancy for alcohol brands as hospitality reopens across the UK.

Is it time for the ‘digital nation’ to fight back?

Harish Bijoor, a brand strategy specialist and founder, Harish Bijoor Consults Inc makes the comparison between the concept of the physical nation versus the digital nation and looks at the future of the ongoing battle of the digital ecosystem.

What advertising can learn from the world of gaming

As part of The Drum’s deep-dive into all things gaming, Verizon Media’s Josh Partridge tells us why brands should consider gamifying their ads – and how they can go about doing so.

B2B, email marketing, shopping: 5 interesting stats to start your week

Marketing Week arms you with all the numbers you need to tackle the week ahead.

Burnout and churn on the rise as adland faces second summer of Covid

Pressures of pandemic weigh on creative minds.

Addressing the ad industry’s diversity problem

The advertising industry has a particularly poor record on diversity, but some of its key players are determined to change this by casting the net far more widely for talent.

Influencers ‘lure teenage fans’ to gambling and surgery sites

Instagram influencers are encouraging their millions of fans to follow accounts that encourage gambling, unlicensed lip filler treatments and plastic surgery.

Movers and Shakers: Ogilvy, Dentsu, BBH, Publicis Groupe, Yonder, GCS, Havas

Campaign’s round-up of the hires, departures and promotions across the industry.

Advertisers flock to Android as iOS privacy feature bites

Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.