THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Junk food, Channel 4, Kraft Heinz: Everything that matters this morning

Marketing Week’s round-up of the news that matters in the marketing world today.

Maximum bonuses at Channel 4 as bosses warn privatisation carries ‘irreversible’ risks

Revenues fell only 5% last year despite pandemic.

Channel 4 sale would damage world-leading TV production industry

On the eve of the last general election, Channel 4 found a novel way to rebuke Boris Johnson for refusing to be grilled on air. During a leaders debate on climate change, it put a sculpture of melting ice in the absent prime minister’s place.

Purpose takes the spotlight at Cannes 2021

Campaign US readers agree that purpose is the most prominent theme.

Half of people in marginalized communities subject to ad stereotypes, says Unilever study

A study from Unilever, the world’s biggest advertiser, has found that almost half of people from marginalized communities say they have been subject to stereotypes in advertising.

A hybrid future requires a fresh approach to the pitch process

Richard Morris, UK and Ireland CEO at IPG Mediabrands shares his thoughts on remote pitching and hybrid working

All England Lawn Tennis Club “It’s a Wimbledon thing” by McCann London

The All England Lawn Tennis Club (AELTC) has launched a TV ad in the run-up to the Wimbledon Championships, created by McCann London.

Boots: Feel Good As New

Boots UK has launched a major marketing campaign to help the nation to ‘feel as good as new’ as they ease out of lockdown and into the summer months.

TikTok SME boss on organic social’s role in the ad mix

TikTok’s small and medium business advertising is looking to emulate the success of social giant Facebook. But how do you go about getting the most out of the platform?

#Wombpainstories For Essity By AMV BBDO: Leading The UK Pack At Cannes Lions 2021

The campaign has one Grand Prix already, with surely more awards to come across the week.

Behind the scenes: Media Lions jury chair Philippa Brown on this year’s crop of entries

The CEO of PHD Worldwide talks about major themes from this year’s Media Lions shortlist.

Channel 4 boss warns over privatisation

The boss of Channel 4 has warned that the government could inflict “irreversible” damage on the British film and television industry if it privatises the broadcaster.

Oliver Dowden: It’s time to level up Britain’s screens

hink of the last TV show you recommended to a friend. In my house, we’re hooked on Spiral, the French police procedural. In the office, all the talk is about Mare of Easttown.

Space NK launches first ad campaign in over a decade

The ad focuses on the often solo beauty routines that have occurred during a year of lockdown.

Stereotypes, stress, trust: 5 interesting stats to start your week

Marketing Week arms you with all the numbers you need to tackle the week ahead.

Amazon retains crown as world’s most valuable brand

Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.

Certified Good: B Corp Helps Create Better Businesses

The environment and sustainability were once again in the spotlight at last week’s G7 summit. Some agencies have already embraced B Corp status to do their bit.

Agencies face back-seat roles amid ‘new wave’ of in-housing

Media agencies may have to act more as consultants for advertisers and focus less on activating their campaigns, a punchy white paper by ISBA and Infectious Media has suggested as a further wave of in-housing media services takes hold.

Google’s Matt Brittin: businesses must ‘rush in and seize’ sustainability opportunity

Brittin was part of a Cannes Lions live discussion on fighting climate change.

Cannes Lions: Dove’s ‘Courage is beautiful’ and BK’s ‘Moldy Whopper’ win big in print and outdoor

The first batch of Lions announced included the Print & Publishing, Outdoor and Design Lions.

SKODA: Purrs Electric, Grrrs Attitude by Fallon

Škoda has launched a new UK TV ad for its highly-anticipated all-electric Enyaq iV SUV; a car that signifies a bold new era for the Czech car company.

‘Food can be a force for good’: Morrisons launches first ad as part of new brand positioning

With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.

Cannes Lions 2021 : Creative Salon Is Backing Beats

Beats by Dr Dre’s ‘You Love Me’ from US agency Translation is a love letter to Black experience, and deserves to win big at the Lions.

Cannes 2021 will put the spotlight on purpose

Creatives share their predictions for this year’s winning work.

Cannes Lions 2021 live blog: All the Grand Prix wins on day two

Campaign shares all the latest updates from the International Festival…

Global ad industry’s first diversity and inclusion census gets under way

Survey runs from 21 June to 2 July and aims to improve DE&I across the workforce around the world.

Mediatel’s perspective on the ad industry losing the HFSS argument

Omar Oakes on why he thinks it’s time to move on.

Ad tech pros react to Google’s cookie extension

Google will extend support for third-party cookies until 2023.