Media Business Course Showcase

Biography

Fox moved from OMD UK at the end of 2023 to drive market-leading connected planning excellence across OMG UK, to deliver effectiveness, efficiencies and improved outcomes for clients. Her role is to ensure that the group and its clients are equipped to navigate the increasing complexity in the media landscape, and to leverage the proliferation of available data to deliver fully integrated planning across paid, owned and earned communications.

In her previous role as Chief Planning Officer at OMD UK, Fox led the agency’s planning output to create competitive advantage for their clients. During her tenure, she oversaw the creation of the agency’s Connected Performance team (joining media planning with biddable expertise to deliver audience-first thinking) and re-built the OMD Planning Process to focus on Full Funnel Planning. At group level, Fox played a key role in the creation of a suite of products and solutions focused on Attention metrics.

Fox has been twice named Media Planner of the Year by Campaign (‘20 and ‘21), was honoured with an IPA Fellowship in 2021 in recognition of her services to Media Planning and was Highly Commended in the IPA’s iList 2022.

Biography

Clare Peters, Client Strategy & Comms Partner at Channel 4 leads the client sales strategy and manages it’s dedicated client sales teams within its award-winning Ad Sales division, 4Sales.

Previously Clare was Chief Business Strategist at Manning Gottlieb OMD, working with clients to find new and innovative ways to solve business challenges, boost effectiveness and increase profitability. She has spent 15 years with the media agency where she also held the position of Head of Planning for six years.

Biography

Katie Bowden is Managing Director, Audio at Global, one of the world’s leading Media and Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA.

She leads a 200 strong team who work with brands to deliver creative audio advertising campaigns, helping them reach and connect with audiences at scale across the UK on radio, podcasts and online.

Katie joined Global as a Content Solutions Manager in 2011, was promoted to Media and Content Manager in 2013 and then Group Business Director and Commercial Agency Director thereafter. Among other things, Katie has been instrumental in executing the company’s strategy to simplify the buying process for advertisers across Global’s extensive online, audio and outdoor portfolio.

Biography

Sharon Lloyd Barnes is Commercial Director and Talent & Inclusion Lead at the Advertising Association, which represents the UK advertising industry and includes advertisers, agencies, media owners, tech platforms and production companies in its membership. Previously, she ran magazine ad sales teams in London and New York before co-founding The Drive Partnership, a consultancy working with businesses across a range of sectors to build profitable growth. Outside of work, Sharon co-founded a school for autistic children in 2000 – now called Beyond Autism – serving children from most London boroughs. 

Biography

Karin Seymour is Client and Marketing Director for Sky Media, having joined Sky in November 2022. Karin is responsible for three core areas of Sky Media’s commercial department – direct client relationships, Sponsorships and Partnerships, and Marketing. Before joining Sky, Karin spent nearly 25 years working for news brands, having spent 18 years at News UK, her last role as GM of Client Strategy and Bridge Studio. An experienced media leader, Karin specialises in working at board level with clients, helping partner with them to solve their business challenges through the use of both media and creativity. A passionate advocate for equality, she is committed to creating an inclusive working environment. And as a mum to two small boys, she is highly supportive of working parents, having founded News for Parents, the parents ERG at News UK.