MBC Showcase

Biography

Vicky is responsible for leading a team of 100 people who have elevated OMD UK’s planning output to new levels, creating competitive advantage for their clients. Most recently she has overseen the creation of a new department – Connected Performance – which joins media planning with biddable expertise, delivering audience-first thinking.

Prior to joining OMD UK in 2013, Vicky worked on some of the biggest campaigns for household names including John Lewis, Virgin Media and Apple at MGOMD. She continues this passion for the craft of media planning with her current clients, including McDonald’s, Lidl and recent win – Compare the Market.

With over 25 years’ experience and twice named winner of Campaign’s Media Planner of the Year, Vicky was also honoured by the IPA 2021 with a Fellowship. Vicky is committed to ensuring a diverse and inclusive industry – both in the planning work and championing representation across the agency.

Biography

Clare Peters, Client Strategy & Comms Partner at Channel 4 leads the client sales strategy and manages it’s dedicated client sales teams within its award-winning Ad Sales division, 4Sales.

Previously Clare was Chief Business Strategist at Manning Gottlieb OMD, working with clients to find new and innovative ways to solve business challenges, boost effectiveness and increase profitability. She has spent 15 years with the media agency where she also held the position of Head of Planning for six years.

Biography

Katie Bowden is Director of Commercial Audio at Global, one of the world’s leading Media and Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA.

She leads a 200 strong team who work with brands to deliver creative audio advertising campaigns, helping them reach and connect with audiences at scale across the UK on radio, podcasts and online.

Katie joined Global as a Content Solutions Manager in 2011, was promoted to Media and Content Manager in 2013 and then Group Business Director and Commercial Agency Director thereafter. Among other things, Katie has been instrumental in executing the company’s strategy to simplify the buying process for advertisers across Global’s extensive online, audio and outdoor portfolio.

Biography

Sharon Lloyd Barnes is Commercial Director and Inclusion Lead at the Advertising Association, which represents the UK advertising industry and includes advertisers, agencies, media owners, tech platforms and production companies in its membership. Previously, she ran magazine ad sales teams in London and New York before co-founding The Drive Partnership, a consultancy working with businesses across a range of sectors to build profitable growth. Outside of work, Sharon co-founded a school for autistic children in 2000 – now called Beyond Autism – serving children from most London boroughs.