In light of the Government’s announcement that HFSS advertising restrictions will be delayed until 1 January 2024, the Advertising Association has issued the following comment.
Sue Eustace, Director of Public Affairs, Advertising Association, said:
“The announcement of a 12-month delay is a sensible decision at this time to allow the industry to work through with Government the most successful way to tackle obesity.
The industry is committed to tackling this issue in a way that recognises the cost of living crisis and pressures that everybody is facing currently. There are many ways that advertising can help achieve this ambition, not least through promoting active lifestyles such as The Daily Mile.
We know from the evidence that an HFSS ad ban will not be the most effective route, and we welcome the opportunity to look again at this legislation and find the best way to a solution.”
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