On behalf of the Advertising Association, we would like to express our deep condolences on the passing of European Advertising Standards Alliance (EASA) Director General, Lucas Boudet.
Whilst his death was unexpected and a genuine tragedy, he leaves an incredible legacy.
A warm, kind and charismatic leader, Lucas epitomised the values championed by EASA itself. He was the driving force behind many of EASA’s initiatives and worked tirelessly to promote advertising self-regulation across Europe.
Lucas will also be remembered for his humour, enthusiasm, professionalism and passion for life.
During this difficult time, we extend our heartfelt sympathies to his family and loved ones as well as his EASA colleagues.
