Ad Matters 14.03.25

A big week needs a big strapline. I’d love to claim credit for the phrase ‘it just makes census’ to herald the 2025 All In Census but I can’t. Instead, I tip my hat to Thinkbox wordsmith, Simon Tunstill.  
 
I’m sure you’ve seen and taken part in this year’s survey but it’s still open, so here’s the link to it just in case. There are so many people to thank for the huge industry effort to spread the word and get so many people taking part. Genuinely lovely to see the strength of leadership support for this initiative which continues to be an integral part of our mission. We’re only as good as the people who work in our industry, now and in the future, so doing everything we can to support talent ‘makes census’.   

 
Our must-reads:  

• Take your pick of our op-eds on the importance of participating in the All In Census! Thanks to Campaign, The Drum, Creative Salon, Creativebrief, Exchange Wire, Decision Marketing, and Videoweek. 

• AdGreen has launched their Early Insights feature and improved project list, to estimate a project’s potential carbon impact. They are also hiring for a Carbon Calculator Coordinator, so please get applying before 27 March.  

• Media Smart and TikTok have launched an educational campaign, ‘Teens, Social Media & You’, to help parents have conversations with their children about online safety, advertising content and digital creation. (Creativebrief)  

• Did you know there are over 25,495 agencies active in the UK? That’s according to new data insights business, Agency by Agency, which launched this week. (Media Leader)  

Our pick of the ads: 

• Firstly, did you catch adland’s chief content creator Rob Mayhew’s humorous ad for our All In Census?  

• M&C Saatchi UK tackles cybersecurity in a campaign for the National Cyber Security Centre and Stop Think Fraud featuring a medieval knight’s transformation. 

• Ahead of World Down Syndrome Day next week, CoorDown is launching ‘No Decision Without Us’ which calls for greater inclusivity in decision-making spaces.  

• Kellogg’s are taking their customers on a digital experience to ‘Kellogg’s Town’, designed and built by Merkle and Dentsu Creative. 

Dates for your diary: 

• AdGreen’s live webinar discussing their new Early Insights feature and improved project list will be taking place online 19 March at 3pm. 

• Future of News, hosted by Stagwell, on 20 March at 5pm-8pm will unveil new research and features speakers including Ozone’s Damon Reeve and Campaign’s Gideon Spanier. RSVP here. 

• There is still time to book tickets for Advertising Week Europe in London from 1-3 April where sessions cover topics such as storytelling, AI, brand safety, creativity, and social media strategy. 

And finally, a huge congratulations to my colleagues, Aisling and Quianna, for another successful UK advertising trade mission. This time to SXSW. You can see what they got up to here.