Member content
Already a member? Sign in below
HAVING YOUR VOICE HEARD
A MASSIVE thank you to everyone across the industry who has filled in the All In Census – what a fantastic response! And if you didn’t get a chance to fill it in? Don’t worry, it’s still open!
Follow this link to the survey and do share with colleagues across advertising and marketing to make sure your voice is heard.
A big shout out and huge thanks to the team at Campaign for all their support on Census day. It was incredible to see an All In Census day takeover of the Campaign homepage.
And, please do save the date on May 11th to hear the findings and next steps for the Action Plan at the AA, IPA and ISBA’s All In Summit.
If you want to find out more about why this industry-wide survey is so important, do check out this piece in Creative Salon from our President Alessandra Bellini on the future of talent.
OVER AND OUT FROM SXSW
On Tuesday, the UK Advertising Exports Group’s (UKAEG) prestigious UK House run at SXSW in Austin, Texas came to a close. In what was UKAEG’s biggest and most impressive trade mission to SXSW yet, we’d like to say a huge thank you to all the brilliant speakers and to all those who attended UK House this year.
The 4-day programme featured 18 sessions, 47 speakers and 56 companies. Each day showcased the best of UK advertising and championed the UK as a global leader in technology, creativity and innovation.
Huge thanks to our partnership with the Department for Business and Trade! You can continue your SXSW journey via our podcast with Advertising Week, with the latest episode on the Metaverse hosted by Dino Myers-Lamptey featuring Dimension Studio’s Yush Kalia and Meta’s Isabelle Quevilly.
It was fantastic to have showcased the UK’s creative sector to the USA and the world at SXSW.
You can catch up on all things UK House at SXSW on our Twitter page here.
OUR COMMENT ON THE BUDGET
On Wednesday, the Chancellor delivered his Budget focusing on measures to boost growth and productivity during the most challenging economic times in living memory.
Our Public Affairs Director, Sue Eustace, issued a comment on the budget noting the new Industrial Strategy and measures to help advertising and marketing firms thrive globally. Coinciding with the All In Census, it was welcome to see schemes to help people in the workplace, however we will continue to urge the Government to do more to reform the apprenticeship levy.
Head here to read the full statement.
CRACKING THE CREATIVE EFFECTIVENESS CODE
On Tuesday, we held an exclusive Zoom session for our Front Foot members in partnership with Kantar, titled Cracking the Creative Effectiveness Code which focused on purpose-driven advertising.
Did you know creative effectiveness is the second most important factor after brand size in driving a brand’s profitability and success? Industry professionals from our Front Foot membership joined the session to hear how they can continue to grow their brands in a creative way amongst the backdrop of the cost of living crisis and the challenges that this has brought to our membership.
The session was presented by Sarah Morrell, Senior Client Lead at Kantar and really brought to life what it takes to succeed using examples of top-performing ads from The Works.
You can watch the session back on demand, on our YouTube channel here.
OUR NEW FRONT FOOT MEMBER, ADFORM
We wanted to give a warm welcome to Adform, the global, fully integrated ad platform for modern marketing, as a new addition to our ever-growing Front Foot Community.
Our Front Foot Members receive extensive and exclusive benefits such as early access to research, invitations to exclusive events, and access to our Public Affairs briefings.
If you’d like to find out more about becoming a FF member, head here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.