The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Matters 18.08.2023

/ August 18th 2023
Industry News

THISTLE DO NICELY – LEAD SCOTLAND AGENDA OUT NOW!

The agenda for LEAD Scotland, which is taking place on September 14 in Edinburgh, has now been published!

The event will be held in partnership with STV and The Marketing Society and will bring together over 200 senior leaders across the advertising and political landscapes with a unique focus on Scotland’s advertising industry and its role in the wider economy.

Speakers include Damian Collins MP; Murdo Fraser, Conservative Shadow Cabinet Secretary for Business, Economic Growth and Tourism; Lauren Alderman, Political Reporter, STV News; Marie Owen, Founder & CEO, LS Productions and Dave Neilson, Producer & Owner, Filming Scotland, amongst others.

Check out the full programme and book your tickets here!

HELP SHAPE THE FUTURE OF ADGREEN 

In the run up to AdGreen’s third birthday🎉 next month, the AA-backed initiative has published two surveys on reporting sustainability information from advertising production.

AdGreen helps the advertising industry to reduce the negative environmental impacts of production, enabling industry professionals to measure and understand waste and carbon emissions.

The surveys will help inform  AdGreen’s evolution and what they need to prioritise in the future.

Calling creative agencies and production companies to submit their responses to the first survey here and brands should submit their answers in the second survey here!

And as a thank you for completing the survey, UK based companies can enter the prize draw to win a pair of tickets to a Luna or Adventure cinema event of your choice, courtesy of our friends at Pearl & Dean.

It only takes 5-10 minutes to complete the multiple-choice survey and help shape AdGreen’s future, so what are you waiting for? Complete the surveys now!

TLA ROYAL PARKS HALF MARATHON

Are you ready to lace up your running shoes and take on a challenge for a good cause? Join TLA for the Royal Parks Half Marathon charity event and grab the last remaining places on the team!

Taking place on October 8th, TLA is aiming to raise £15,000 for NABS and Alder Hey. Through corporate or individual sponsorship of £300 per runner, 100% of the entries will be directed towards these causes.

The event is suitable for everyone and to ensure all team members are well-prepared for the event, TLA have enlisted the expertise of Jonny Mellor – a marathon specialist with an impressive PB of 2 hours and 10 minutes. Jonny will lead a comprehensive 10-week training programme, which includes in-person training sessions and workshops scheduled for September.

Sign up here to take the last remaining places on the team and help make a positive impact in the world.

THE SXSW 2024 MAIN STAGE IS IN YOUR HANDS

SXSW said it themselves, “PanelPicker is a marketplace of fascinating insights from some of the world’s most forward-focused thinkers.” – and UK Advertising have some of the best ideas in the running!

Are you curious about shattering the ‘Class Ceiling’? Or perhaps you’re eager to master the art of building a brand in just 100 days? Look no further – discover these mind-expanding topics and more here.

📢 Don’t miss this chance to have your say in SXSW 2024! Voting closes on Sunday (20th) 🗳️

TALENT TRAILBLAZER AWARD DEADLINE EXTENDED

Good news! Entries for the Talent Trailblazer Award have been extended until after the bank holiday on August 29. The award, which we’ve launched in partnership with Marketing Week, is welcoming entries from all organisations and individuals who are opening up the industry to new talent.

Whether you’re championing apprenticeship schemes in your business, or creating brilliant outreach schemes, we want to hear how you are finding ways to attract and retain talent.

It’s open to any business operating in the advertising and marketing industry: from marketing departments in brands and media owners, through to agencies of all kinds.

The award is free-to-enter and the winner will be unveiled as part of the Marketing Week Awards on November 1.

Find out more and submit your entry here by August 29!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.