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AWARENESS OF THE ASA DRIVES TRUST? OOH YES.
This week, we revealed the results of the ASA’s biggest-ever awareness campaign!
The results of our regulator’s campaign show that those who saw or heard the ASA’s ads were over 80% more likely to trust the ad industry, and over 50% more likely to trust most ads than those who didn’t.
Big thanks to the brands Tesco, Churchill, Lloyds, Marmite & IRN-BRU who donated their famous icons, to Leith Agency and EssenceMediacom for their support, as well as all the media owners who gave ad inventory to help share the UK-wide campaign.
Clearly, trust in the ASA continues to be a driver of trust in the ad industry, so we encourage everyone to consider what they can do to support the ASA and their next campaign this year.
Our next milestone for trust will be revealed at LEAD Scotland, which is taking place on September 14.
GRAB AN EARLY BIRD FOR THE ISBA LUNCH
ISBA President’s Lunch, in association with Samsung Ads, is taking place on July 4 at London’s Sheraton Grand, Park Lane from 12.30-3.30pm. With hundreds of marketers in attendance, the ISBA lunch is a highlight of the annual advertising calendar.
Until Wednesday May 31, ISBA are running an early bird offer – you can book a table (seats ten) and pay for just nine places. Tickets for the lunch, including welcome drinks and drinks on the table, are £260 + VAT per seat.
The guest speaker is Torsten Bell, Chief Executive of the Resolution Foundation. Torsten has a background in economic policy and also served as Director of Policy for the Labour Party.
Get in touch with ElviraB@isba.org.uk for any queries or to book a table, please visit Eventbrite.
IPA TRAINING FORUM TO ADDRESS AGEISM
The next IPA Training Forum: The Age Gap – Retention, Reach and Recognition is taking place online on Wednesday 14 June from 10-1pm.
The All In Census reveals that only 4% of respondents were aged 55-64 compared to 17% of the UK working population. 43% of that bracket reported they feel age limits their career. This virtual session will look at how to recognise and avoid ageism in the industry. In this session, we will hear from Visible Start, a successful initiative that champions inclusivity for mid-life women within their media agencies. It will include a practical session from Hobbs Consultancy on how to avoid ageism in your workplace culture, and a series of inspiring talks from Kate Bruges on the value of wisdom in commercial creativity and Mark Denton on becoming an intern at 65.
Free to all IPA members/ accelerators and £25 to non-members, you can book your place via the IPA website!
SHARE YOUR THOUGHTS WITH MEDIALINK
Our Front Foot member, MediaLink is conducting its most in-depth and broadest research to date. Aiming to garner the inner thoughts of hundreds of global marketing and media C-suite leaders, they would love to hear your honest views.
The survey should take between 5-10 minutes. All responses are confidential and untraceable, and data will never be shared.
MediaLink looks forward to sharing the research’s findings later this year.
CATCH UP ON THE ALL IN SUMMIT NOW
The results of UK advertising’s second industry-wide survey, the All In Census, were revealed at our All In Summit on May 11.
We were pleased to reveal nearly 19,000 ad practitioners took part in the 2023 Census, beating the record 16,000 made in 2021.
This year’s All In Summit, held in partnership with the IPA, ISBA and Kantar saw industry leaders discuss what improvements they need to make, whilst reflecting on the progress to help build a workplace where everyone belongs.
If you would like a handy guide to this year’s All In Summit, including summaries of each session, please contact allin@adassoc.org.uk to nab our ‘Book of the Summit’.
You can now watch the sessions on demand on our YouTube channel too!
DEBATING AI IN THE HOUSE OF COMMONS
On Wednesday evening, The Debating Group invited us to the House of Commons to hear a debate hosted by the Chartered Institute of Public Relations and the Chartered Institute of Marketing.
The debate titled “Artificial Intelligence is less threatening to public relations and marketing practitioners than the lack of professional development across both industries” was chaired by Tulip Siddiq MP, Shadow Financial Secretary to the Treasury.
A prestigious panel of speakers saw Jenni Field, Former President, CIPR and Daniel Rowles, CIM Course Director & Programme Director, Imperial College London argue for the motion and Dr. Mike Katell, Ethics Fellow, Alan Turing Institute and Amir S Jan Malik, Digital Transformation Leader, Accenture argue against the motion.
In what was a highly informative and inspiring debate, the for side narrowly won with discussions continuing in the St. Stephen’s Tavern afterwards over drinks and nibbles.
Keep your eyes peeled for the next debate or join us at our Annual Reception on June 7.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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