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Yesterday morning our Communications Director, Matt Bourn, joined Isa Kurata of Act Responsible and Mr Goodvertising, Thomas Kolster, to talk about greenwashing with host, Jessica Joli.
Matt covered many of the things we’re doing in the UK, including the importance of the ASA and its work on misleading environmental claims, the great initiative, #ChangeTheBrief, and the role of government alongside businesses and people to tackle the climate change together. When asked to sum up Sustainability in three words, his reply was simple – Ad Net Zero.
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