The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 17.12.21

/ December 17th 2021 /
Industry News

JOIN US ONLINE AT RENEW 2022

Following new Government guidance regarding the rising number of Covid-19 cases in the UK, we have made the decision to make RENEW 2022 – our joint summit with IPA & ISBA – an exclusively online event.

It is a shame that we won’t be gathering in person in Leicester Square, but this is of course to ensure the safety and well-being of all our attendees, which is the most important thing.

It will be broadcast live from London on the morning of 27 January and will feature a fantastic line up of speakers. Check out the list and book your ticket here. We are offering discounts for members and under 30s.

We are looking forward to welcoming you to RENEW 2022!

GET BOOSTED NOW, ADLAND!

The UK Government is rolling out its coronavirus booster campaign and we at the Advertising Association are supporting this in order to help as swift an uptake as possible – we hope that businesses can remain open and our communities are as safe as possible in the run up to the festive season.

You can support the campaign by encouraging employees to get a booster (or first and second jab), promote the campaign to your customers/clients, and if operationally feasible, release staff to help with the volunteer effort.

Communications resources are available here. You can find an employer toolkit here.

OUR AD NET ZERO TEAM NEEDS YOU

In exciting news, we are expanding our Ad Net Zero team and recruiting for an International Project Manager.

The manager will be an important cog in Ad Net Zero’s development in 2022 and beyond, working with the Ad Net Zero supporters and the AA team to deliver long-term change in the way our industry works at a global level.

Ad Net Zero is an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Its missions is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030.

Find the full job description and application details here.

#SHETAKESOVER GOES GLOBAL

Our member, adam&eveDDB, founded an initiative called #SheTakesOver, which is a month-long, industry-wide initiative to elevate women and non-binary people in creative production. In its third year since launch, it is going global – companies from all over the world will be encouraged to get involved.

The drive champions rising and established female and non-binary talent in filmmaking, photography, animation, illustration, music and the creative industries by providing a platform for their work so it is seen by people with commissioning power.

The 2022 #SheTakesOver showcase launches on 1 March in the run-up to International Women’s Day, the theme of which next year is ‘Break the Bias’. You can read more about the initiative here. Companies that want to get involved and show support can sign up here, while talent wishing to be considered can submit their work here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media. Check it out here.