Launched in 2022, this innovative talent development program offers a fresh perspective on sponsorship, specifically designed for mid-level Black professionals in the UK marketing industry and their senior sponsors. Our goal is to dismantle systemic barriers and accelerate the careers of promising talent. It’s important to note that sponsorship is about creating access and opportunities for groups that have historically been excluded, not about correcting faults. By empowering high potential Black talent, we can bring transformative changes to our industry.
About the Program
Start Date: September 2025
Duration: 9 months
Delivered by renowned DEI Consultancy The Avenir Network, the program features:
- Expert-facilitated full-cohort training sessions.
- Independent Sponsor/Sponsee pair activities.
- Comprehensive activity guides.
- A suite of tools, canvases, and materials.
- Spotlights on brands and individuals who share relevant success stories.
Key topics include:
- Understanding and addressing biases and prejudices that can impact career advancement
- Purposeful career planning
- Building a community network and developing a personal brand
- Establishing stretch goals attainable with sponsor support
How to take part
Eligibility:
Open to any organisation with a marketing and communications department or entities within the advertising, marketing, and media industries. Participating organisations will be asked to match their high-potential, mid-level Black team members with senior leaders for this transformative journey.
For more details, inquiries or to sign up, please contact: inclusion@adassoc.org.uk
We’re here to assist and guide you every step of the way.
