Cannes Daily – Day 1

Good afternoon and welcome to our Cannes Daily newsletter!

We are super excited to be back at the Festival in our role as UK Rep, in-person, for the first time in three years!

This newsletter will keep you up-to-date with everything we’re up to during the week, including details of our events and activities.

From tomorrow and for the rest of the week, you can expect the Cannes Daily newsletter every morning. Enjoy!

ALL ABOARD THE ADVERTISING EXPRESS!

We safely arrived in Cannes yesterday evening after a trip on the Eurostar and then the TGV via Marseille!

The journey gave us the time and opportunity to meet up with some of the companies involved in our special UK trade mission and we also brought along our UK mascot, Paddington Bear.

For a full update on our travels and for photographic evidence of Paddington in tow, head here.

GREAT CREATIVITY OPENS THE DOOR TO GLOBAL GROWTH

If you missed the details of our special UK trade mission, here’s a quick summary: Our UK trade mission is run by our UK Advertising Exports Group (UKAEG) in partnership with the Department for International Trade (DIT), and is backed by a special campaign supported by a coalition of industry partners including the APA, Clear Channel, Channel 4, Framestore, M&C Saatchi, Pinterest, and PwC. Via the trade mission we are profiling the industry’s very best companies, and being a part of it means receiving exclusive networking invites and opportunities to showcase work. We have more than 40 companies joining us via our trade mission this year. Read more about it here.

As well as this, we have 67 UK speakers on stage in the Palais and 42 UK jurors reviewing the world’s best creative work. We are really looking forward to waving the flag for British creativity and meeting as many of our international colleagues as possible.

We will be showcasing all UK winners each day via this newsletter as well, so keep your eyes peeled for the first round tomorrow morning!

FOLLOW US FOR LIVE UPDATES

We will be regularly tweeting about our activities via our Twitter channel, so for live updates, follow us at @ad_association and keep an eye on the hashtag #SeeThingsDifferently.

You can also find write-ups and details of our events on our dedicated Cannes Lions hub here.

HIGHLIGHT OF THE DAY

This morning, bright and early, our Chief Executive, Stephen Woodford, took part in the Cannes Lions 5k alongside Sam Tomlinson of PwC and Jerry Daykin of Beam Suntory!

(Rather them than us…)