Following today’s (Oct 27) budget announcement, we issued a joint statement with the Data & Marketing Association and Market Research Society calling on the Government to commit a portion of the increased Skills funding to industry-led training programmes and digital skills development.
AA Chief Executive, Stephen Woodford, commented:
“While today’s budget commits additional funding to skills development, the government now has an opportunity to provide effective training programmes developed by trade bodies and professional associations – by employers for employers. That is why the Data & Marketing Association, Market Research Society and the Advertising Association propose a portion of the increased funding for the National Skills Fund should be dedicated to support industry-led jobs and training programmes to strength the UK’s economic recovery from coronavirus and address the digital skills crisis.
“There is a desperate shortage of digital marketing and advertising talent. AA research shows that £1 spent on advertising generates £6 of GDP. For this investment to be successful it is critical that digital marketers know how to plan a campaign, determine the right channel strategy and can create compelling content that engages their customers.”
Image credit: Shutterstock/Ekaterina Pokrovsky
