How to Compete on the Global Stage – and Win

Yesterday, we held our first in-person event of the year in London – UKAEG’s ‘How to compete on the global stage – and win’.

We had a stellar line-up of speakers who all discussed their experiences and success stories when growing their businesses internationally, focusing on the opportunity that there is within the sports sector and its global events.

Our first panel comprised of Arnold Ma, Founder, Qumin; Pippa Bhatt, Co-Founder & New Business Director, Madam Films; and Richard Ayres, Chairman, Seven League. They shared their strategies for doing business around the world, highlighting the often unexplored opportunity that lies within the sports sector.  A key takeaway from this session was the importance of understanding cultural differences when looking to expand your business outside of the UK.

When asked about a piece of advice she would give to those looking to enter the sports advertising sector internationally, Pippa Bhatt said you need to understand “who you are talking to, setting out your proposition clearly”.

“The wealth of opportunity is clear, particularly around international events, teams and storytelling” said Richard Ayres.

The second session was led by  Rupert Daniels of the Department of International Trade (DIT) and Tom Allwood, Co-Founder of MATTA. This session looked at the sports ecosystem and the global opportunities for UK advertising across sports, including how to make the most of a captivated audience. During the session, Rupert Daniels highlighted how the DIT with its partner UKAEG can – and are willing to – help your business reach global audiences. He said: “The opportunities in sports are tremendous. The DIT is here to help UK companies in the sector grow and export growth“.

We wrapped up our event with two case study showcases. First, Chrome Productions – a global production company born into the world of extreme sports – revealed how they have leveraged the power of film and shared practical tips for producing sports content. To close the event, we heard about a case study from Umbrella. In 2018, Umbrella worked with Budweiser’s parent company, AB-Inbev, to utilise the opportunity of being official sponsor to the world’s biggest sporting event – we gained some brilliant inside perspective!

We hope this event provided our audience  with a deeper knowledge on how to make the most of the sports sector when working with international audiences. A big thank you goes to all the speakers and attendees, we hope to see you all again soon! If you want to learn more about advertising exports and international trade, visit UKAEG’s website here.

If you want to learn more about taking your business to the global stage, join UKAEG for future trade missions – including the upcoming Cannes Lions. Get in touch with Aisling Conlon to find out more.

Check out our upcoming events here.