International Trade Week 2022 – why advertising and marketing are key industries in the UK’s export strategy

International Trade Week 2022 will take place from October 31 to November 4 with roadshows all over the UK. We are delighted that our UK Advertising Exports Group will be participating in three of these roadshows, all aimed at helping businesses, large and small maximise their global growth potential.  

As the Department for International Trade’s biggest export event of the year, International Trade Week will be focused on how to supply businesses with the know-how to seize and unlock international opportunities.  

The UK advertising industry plays a vital role in the UK’s economy, by generating £11.7bn per year in exports of advertising services. As an industry, advertising punches well above its weight in terms of economic success, the UK is second in the world (just behind the US) for advertising services exports. The creative industries bring a wealth of opportunity to the table and the UKAEG will be championing our industry and showcasing it as a key player in the Government’s export strategy going forward.   

Why do you need to include advertising and marketing in your export campaign? 

Advertising is one of the UK’s domestic and international economic success with its pool of diverse skills, global talent, and world class creative capabilities, the UK advertising market is not just your gateway to Britain; it’s your gateway to everywhere. 

Join us on our upcoming virtual roadshow sessions: 

Virtual: How to Create an Effective Growth Strategy, Monday, October 31 – 2 pm – 3 pm  

Marketing communications are an essential part of the export strategy for a brand and this session will introduce all elements of the communications process that you should consider in your export strategy. 

Virtual: Breaking through cultural barriers with cultural intelligence! Wednesday, November 2 – 2:30 pm – 3:30 pm 

Julie Cohen, CEO, Across the Pond and Rosie Allimonos, Cultural Intelligence Coach and Former Google & BBC Executive, talk about breaking through the cultural barriers to doing business in export markets with cultural intelligence frameworks. Julie and Rosie discuss and share practical examples and tips for Western brands and agencies looking to go global. 

Virtual: How to build your China market entry strategy Thursday, November 3 – 2 pm – 3 pm  

Over the past decade marketing in China has transformed and in some ways leap-frogged beyond the way we market products and services in the UK. 

This session, run by leading experts in Chinese consumer marketing, will answer important questions such as how to: 

• Enter the China market 
• Build a strong brand presence 
• Compete against local and international competitors.

For more information on International Trade Week please visit here and for how to register for sessions please visit here.