The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Media Business Course 2024 – Day One

/ July 10th 2024
Industry News

We kicked off our 2024 Media Business Course (MBC) at the Grand Hotel in Eastbourne today!

MBC is firmly established as the place where thousands of young media industry professionals receive a highly inspirational and motivating learning experience.

Day one focused on strategy and insights and began with a warm welcome from our very own Sharon Lloyd Barnes (Commercial Director & Inclusion Lead) and Suzanne Costello (Events Director).

This was followed by talks from a fantastic line-up of speakers which included: Adam Morton, Chief Product Officer, UM London; Kat Bozicevich, Managing Director, Manning Gottlieb OMD; Rory Sutherland, Vice Chairman, Ogilvy; and Amy Keen, CEO and Creative Director, Goodshout.

After lunch, our delegates heard from Hamid Habib, Deputy MD, Havas Entertainment & Chief Experience Officer, Havas Media Group on how to be successful at MBC 2024.

Sarah-Jane May, Account Director, Ocean Outdoor and Ollie Stokes, Agency Partner, TikTok, two of last year’s winners, gave a fantastic talk on ‘How to Win in the MBC’, before the much-anticipated client brief – for Ben’s Orginial – was delivered by David Ellis, Client Business Director, Essence Mediacom. After such a brilliant day of talks, the 9 syndicates set out to work on their pitches.

Check out the photos below and you can catch all the action from Day Two here.