We kicked off our 2024 Media Business Course (MBC) at the Grand Hotel in Eastbourne today!
MBC is firmly established as the place where thousands of young media industry professionals receive a highly inspirational and motivating learning experience.
Day one focused on strategy and insights and began with a warm welcome from our very own Sharon Lloyd Barnes (Commercial Director & Inclusion Lead) and Suzanne Costello (Events Director).
This was followed by talks from a fantastic line-up of speakers which included: Adam Morton, Chief Product Officer, UM London; Kat Bozicevich, Managing Director, Manning Gottlieb OMD; Rory Sutherland, Vice Chairman, Ogilvy; and Amy Keen, CEO and Creative Director, Goodshout.
After lunch, our delegates heard from Hamid Habib, Deputy MD, Havas Entertainment & Chief Experience Officer, Havas Media Group on how to be successful at MBC 2024.
Sarah-Jane May, Account Director, Ocean Outdoor and Ollie Stokes, Agency Partner, TikTok, two of last year’s winners, gave a fantastic talk on ‘How to Win in the MBC’, before the much-anticipated client brief – for Ben’s Orginial – was delivered by David Ellis, Client Business Director, Essence Mediacom. After such a brilliant day of talks, the 9 syndicates set out to work on their pitches.
Check out the photos below and you can catch all the action from Day Two here.
