The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

President’s Reception 2025

/ July 2nd 2025
Industry News

Our annual President’s Reception was held in the IPG Mediabrands Offices and sunny terrace in the City of London to mark the beginning of our new President Andria Vidler’s tenure.

Our CEO Stephen Woodford took to the stage to welcome Andria as President and thank our members for their support over the past year.

Andria’s speech described the important role of advertising as part of the creative industries as well as the global economy, as outlined in the recent Advertising Pays 2025 report. The report shows how UK economic growth and jobs are powered by advertising investment, as 3.5 million UK businesses invested an estimated £66.6bn in advertising in 2024.

Her speech concluded by asking our members to consider sharing stories of success to help us build a bank of case studies to explain the economic and social value that our industry delivers.

Many thanks to everyone who joined us and to IPG Mediabrands for hosting such a wonderful evening!

 

Photo Credit: Bronac McNeill