The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

RENEW 2022 on demand: Alessandra Bellini’s opening address

/ February 2nd 2022
Industry News Talent Task Force

At RENEW 2022 – our joint conference with the IPA and ISBA which took place on 27 January – Alessandra Bellini (Chief Customer Officer at Tesco) gave her first public speaking appearance as our President.

Alessandra shared her vision for the presidency and the future of UK advertising. She also launched a new Talent Taskforce during her speech which will review the industry’s strategy to attract and retain the best talent and understand how the advertising workforce can better represent the diversity of its audience. The Taskforce will align with the work of All In.

You can watch Alessandra’s opening address on demand on our YouTube channel here.