The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

MEMBER CONTENT

The LEAD Digest: Key takeaways

/ February 13th 2025

It was fantastic to be back at the QEII Centre in Westminster for LEAD 2025, our annual conference with the IPA and ISBA.

Our theme this year was Growth and Value, which put a spotlight on the vital role advertising plays in driving the UK’s economy, while addressing key issues including brand safety, AI, and the power of creativity to rebuild trust and break new boundaries.

For our Front Foot members unable to attend the event, we are pleased to share our exclusive LEAD Digest, which contains all the key take-aways you need to catch up on. We hope this bring to life some learnings you can incorporate into your day-to-day activities.