This Week: UK Advertising in the Media 02.12.22

Stop worrying about ‘getting it wrong’. Diverse representation in comms is vital

Adland knows that it still has a problem with a lack of visibility when it comes to the disabled, but is too worried about the potential backlash if it makes any sort of mistake.

The man to thank for Qatar World cup betting ad crackdown: ASA chief Guy Parker

Under its longtime boss, the Advertising Standards Authority is now baring its teeth at greedy influencers, unscrupulous crypto firms and anyone making spurious eco claims.

The sustainability ‘python’s squeeze’ demands different advertising – but there is fear

Brands and agency partners have to face potential greenwashing accusations and other concerns if the biggest environmental shift – of changing consumer behaviour – is to really take off

Why advertisers think we’ve hit peak Black Friday carbon emissions

A titanic onslaught of Black Friday and Cyber Monday campaigns resulted in what will likely be the highest carbon emissions from advertising this year. The Drum explores how brands can change their ways before next year’s retail event.

MullenLowe’s Tom Knox appointed chair of History of Advertising Trust

Knox is a MullenLowe exec partner and former chair.

The old purpose vanguard needs new ideas

Brand purpose needs to adapt and change. Most campaigns and initiatives are generic and superficial. Creativity, storytelling and being helpful is what’s needed.

Behind the CTV gold rush is an ad ecosystem finding its feet

The connected TV (CTV) goldrush shows no sign of slowing, with ad-spend forecasts continuing to be revised upwards, despite a decelerating global economy.

Trust in media: are attitudes really so different across Europe?

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?

How to keep your staff safe from sexual harassment during the party season

With this season’s Christmas parties being the first full celebrations in a long time there’s a fear and a danger of the inappropriate behaviour that might accompany them.

The National Lottery “A Christmas love story” by Adam & Eve/DDB

A three-and-a-half-minute film follows the story of two people who meet on a train on their way home for Christmas.

The National Lottery “Just imagine” by Dentsu

The National Lottery’s Christmas spot ‘A Christmas love story’ by Adam & Eve/DDB is followed by a special build by Dentsu, which further spotlights the ad’s happy couple.

‘Simple, distinctive, credible’: Müller OOH ad named most effective of September

The Müller Corner ad lands in the top 15% of all UK outdoor ads for both its ‘stopping power’ and for branding, according to The Works study.

Bloomberg Media’s monthly deep-dive: Policymakers

Bloomberg Media brings you an audience deep-dive each month delivering focused intelligence on content engagement, consumption patterns, key takeaways and opportunities, helping you form strategies that connect your messages with deeply engaged business leaders.

UK ad body slams 360-day payment terms demanded by Keurig Dr Pepper

“When I first heard this story, I thought it was fake news,” says IPA boss Paul Bainsfair of the 360-day payment terms that have stunned the industry.

Is Ad Wear-Out Really A Myth?

Research indicates effectiveness of ads does not decline over time. We ask Dove, Boots and agency experts why marketers tire of their own work faster than their customers do

Is adland on the cusp of a shift away from purpose?

As the debate rages on over the purpose of the ad industry, is a return to more creative, commercially minded work imminent?

The Newsworks Awards 2022 winners revealed

The new-look awards recognises the best advertising in news brands

Wavemaker makes inclusive and carbon reduction planning standard

Group M agency says move is an ‘industry first’.

Apple “The greatest”

Apple raises awareness of its accessibility features to mark International Day of Persons with Disabilities on 3 December