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The Jubilee’s most effective print ad revealed: The AA’s ‘Congratulations mA’Am’
Maintaining strong branding can be a challenge for brands tapping into cultural moments, yet brand association was one of the key strengths of The AA’s ad.
ITV’s ‘Britain get talking’ campaign encourages parents to check in on their children
Uncommon Creative Studio executions have used subtitles to illustrate how people are really feeling.
Lessons from Cannes Lions: Data, Tech and Innovation Meet in Virtual Worlds
Following the release of the Wrap-Up report, Cannes Lions takes a deep dive into each of the themes covered and looks at how the physical and virtual worlds collided at Cannes Lions.
Advertising Industry Pulse Releases Research After Six-Month War in Ukraine
The All-Ukrainian Advertising Coalition published the results of the Advertising Industry Pulse research that is a unique report of the Ukrainian advertising market nowadays.
Winning a Cannes Lions award as a Ukrainian agency in 2022
Kyiv-based Bickerstaff.734 has been forced to search for opportunities abroad as the war against Russia continues.
Ogilvy UK Becomes First Agency to Complete Bauer Academy and IPA’s Junior Advertising Qualification
Three young creatives join the agency having successfully passed their qualification.
Warner Bros. Discovery to merge HBO Max and Discovery+
On an earnings call today, leaders at the entertainment titan expressed hope that combining its streaming services will “delivery quality” to consumers and help drive both subscriptions and engagement.
Twitter and Opendorse help student athletes monetize game footage
Twitter and Opendorse will soon enable college football players nationwide to make money from their game highlights.
How brands can authentically leverage BeReal
You might have seen a new platform at the top of the social media charts called BeReal. With its quick rise to fame, there are many questions that brands must answer before they consider joining the platform. Here’s what you need to know.
WPP upgrades forecasts after mammoth hiring spree
WPP, the owner of Ogilvy and Group M, has become the latest holding company to report strong growth, despite gathering economic clouds, as it reassured markets that “client demand remains healthy across all services”.
Inflation, ad spend, economic growth: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
It’s time for a level playing field
The Lionesses brought football home, but what are we going to do with it?
‘It’s home’: how brands are reacting to England’s Euro 2022 victory
England’s Lionesses grab the spotlight after historic Euro 2022 win.
As Economic Pressures Mount, How Can Brands Help?
Experts from FCB, VMLY&R COMMERCE, BETC, Havas and Ogilvy share thoughts on how food retailers and FMCG brands can help people navigate money worries with dignity and integrity.
How can the industry tackle burnout and nurture creative talent?
To address the mental health crisis in adland, agencies need to change more than the pitch process.
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