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Congratulations to our very own trailblazers who have made the first Trade Association Forum Powerlist:
Our Public Affairs Director, Sue Eustace
Our International Trade Director, Aisling Conlon
Director of our industry’s advertising literacy programme, Media Smart UK’s Rachel Barber-Mack.
Marketers respond to the DPDI bill – the UK’s deviation from GDPR
The Data Protection & Digital Information Bill has returned to parliament. The Drum explores how it could affect the ability of marketers and platforms to process data.
AA, ISBA and IPA criticise Scottish alcohol ad ban proposal
In a rare move, the three advertising bodies have come together to call for ‘a fundamental rethink’ of the controversial plans.
Mental health crisis takes its toll on UK workforce
Long-term sickness keeps millions at home and they are not getting the support they need
Employers told to offer more flexible working to fight staff shortages
Offices of the future may have sound that follows you around
Lloyds Bank offers mental health help in business campaign
Created by Adam & Eve/DDB, the campaign intends to help 1,000 small businesses in the UK with a series of free therapeutic coaching sessions.
What is the impact of marketing’s age diversity ‘blind spot’?
What are the consequences of a lack of age diversity in marketing teams on consumers and how can brands remedy the problem?
Fine dining at home the focus of February’s top 5 most-effective UK TV ads
Jon Evans at System1 explains how the marketing industry’s darlings aren’t always the most effective ads in the eyes of the Great British public. Here are the real ads that were most enjoyed by real people.
The rising cost of ESG inaction is becoming untenable
ESG should take precedence when planning for another year of economic uncertainty.
After five years, Mail Metro Media agrees to partner with Ozone
Kellogg’s marks 25 years of Breakfast Club support with new campaign
The anniversary campaign by Leo Burnett introduces a new brand platform.
Counting the numbers matters on inclusion, but so does making the numbers count
Our talent is the lifeblood of marketing and brands need to meet their needs for a better lived experience, the chief human resources officer at Reckitt says, ahead of this month’s WFA inclusion census.
ITV names director of strategic partnerships
The role will develop ITV’s relationships with national media players and tech giants.
Market share, top UK ads, diversity: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
Five signs a company is genuinely committed to diversity & inclusion
Employers talk a lot about diversity and inclusion. But how do you know if companies truly value and prioritise DEI?
What It’s Like To Be MD Of MullenLowe: “No Day Is Typical”
Meet Claire Hollands, a leader focused on creativity, growth, and change management.
HSBC Brings The Excitement Of F1 To The Baggage Carousel
Created by Wunderman Thompson, the campaign is part of C4’s sponsorship of F1.
Marketers respond to the DPDI bill – the UK’s deviation from GDPR
The Data Protection & Digital Information Bill has returned to parliament. The Drum explores how it could affect the ability of marketers and platforms to process data.
Face the truth: women are still being edited out of the media industry
If we want to stop women from being edited out of the media industry, we must be honest about addressing burnout and fake flexibility, writes Nicola Kemp in her new column for The Media Leader.
IWD 2023: adland spotlights sexism, female talent and the orgasm gap
Campaign rounds up how brands and agencies are marking the occasion.
#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?
Many female influencers encourage body positivity, encouraging followers to ‘be themselves’. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?
VCCP Media strategist Steve Taylor reviews Richard Shotton’s latest book on the overlap between behavioural psychology and marketing and economics.
The industry should welcome critique but let’s call a Turkey a Turkey
Adam & Eve/DDB’s chief creative officer responds to Campaign’s decision to revive Turkey of the Week.
Brexit replacement for GDPR draws mixed response
The Robots Are Our Friends: How Adland Is Embracing AI
With ChatGPT, AI has finally become mainstream. But how are agencies – one of its early adopters – now using the technology?
Social media is the most overrated skill by businesses, marketers say
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
Is an ‘obsession’ with digital skills excluding talent from the workplace?
The pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
The Drum Awards releases new Annual Review, tracking the trends that won in 2022
We recap the winners of the Agency of the Year categories at The Drum Awards and provide insights into winning work.
Ad of the Day: Irn-Bru ignites fiery debate about its true taste
Scotland’s ‘other national drink’ doesn’t care what you think it tastes like, as long as you think it’s great.
Does WFH chip away at people’s creativity?
Campaign’s latest question of the week prompts more lively debate.
Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
Influencer Marketing Trade Body becomes CAP member
Awards season’s cultural talking points and the rule of the theatrical window
With awards season in full swing, women’s stories are prevailing, and cinema admissions are back on track, but remaining flexible is key.
Overheard at IAB Playfronts: ‘Content is king, but distribution is God’
Throughout the two-day event in Manhattan, gaming and marketing experts took to the stage to celebrate gaming’s huge mainstream popularity and discuss in-game partnership opportunities.
Reversible Poems From Refuge Highlight Insidious Nature Of Domestic Abuse
McCann calls for an end to violence against women and girls for domestic abuse charity.
Hellmann’s “Make taste not waste” by Ogilvy UK
Hellmann’s releases specially designed mayonnaise jars as part of Food Waste Action Week.
Channel 4 “Rise and Fall” by 4Creative
Channel 4 explores the chaos of its new competitive reality show, where players begin as equals but then in a position of power (Rulers) or powerless (Grafters).
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