Ad bombardment biggest cause of mistrust for younger audiences
Think tank Credos finds ‘increasing divide’ between ads youngest and oldest adults are exposed to.
New Research Shows UK Public’s Advertising Experience Integral to Trust
Creative quality of advertising remains top trust driver, while ad bombardment is most damaging, according to Credos report.
Report reveals generational divide in trust around advertising
The gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
Why ‘world view and media socialisation’ are critical to trust in ads
There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.
What drives trust in advertising? That depends on your world view says new AA study
The UK public’s trust in advertising is driven by engaging creativity, while ad bombardment sends trust plummeting. So far so predictable, but this year’s biannual report from the Advertising Association also includes some more interesting findings.
Nearly half of UK OOH ad revenues ‘reinvested’ in public infrastructure
The UK out-of-home (OOH) industry dedicated just under half of its £411m of its advertising revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
Advertising just can’t be ignored – John McLellan
The great and good, and plenty of others, of the advertising world are gathering this morning at the Royal Museum for the now annual Advertising Association Scottish conference, with a keynote speech from ex-Prime Minster Gordon Brown, the star attraction.
Omnicom Media Group names Dan Clays EMEA chief executive
He steps into the role vacated by Guy Marks.
Queer Ad Folk: queer joy and wisdom deserve to be seen and heard
Queer Ad Folk is a project with a mission to showcase LGBTQ+ talent thriving in adland so everyone can see people like themselves in the boardroom and beyond.
Channel 4 and Lloyds award five black-led businesses £500,000 in advertising airtime
Five black entrepreneurs have each secured £100,000 of TV advertising airtime and business support as part of Channel 4 and Lloyds Bank’s Black In Business initiative.
Media For All launches MEFA Diversity and Inclusion Awards 2023
New awards are free to enter and run in partnership with Campaign.
Google at 25: How the search engine reshaped the world – and is about to do it all over again
The search giant has played a defining role in the development of the internet, writes Andrew Griffin. As it heads into its second quarter century it faces a fight to show we should trust it with our artificial intelligence-inspired futures.
UK new-business rankings: 14 September
Two wins for Abbott Mead Vickers BBDO.
Movers and Shakers: WPP, Adam & Eve/DDB, Mother, BBC, Mindshare, Havas, Assembly and more
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Big Brother is watching you: will viewers be watching it?
How attractive a prospect is Big Brother’s return for viewers young and old – and the advertisers seeking to reach them? Campaign spoke to a number of senior media buyers.
