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Cannes Lions 2023 live blog: all the award winners and festival news
The latest updates from the International Festival of Creativity.
Ad chiefs warn: ‘Advertised emissions’ won’t help our industry to reach net zero
The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors’ methodology is flawed because it overstates the emissions attributable to advertising.
UK ad spend to grow 4.8% this year, according to GroupM forecast
GroupM is predicting UK ad spend to grow 4.8% in 2023, ahead of the forecast laid out by the AA and WARC last month.
Great creative will be even more essential as AI develops
When competitors are using the same tech, originality will make a brand win market share, says the Interpublic chief executive in the final instalment of Campaign’s holding company boss interview series.
Is the ASA’s greenwashing crackdown changing the ad industry?
As scientists deliver their “final warning” on the climate crisis, the Advertising Standards Authority tightened its policing of claims to be “carbon neutral” or “net zero” in October 2022, because consumers are unsure of their exact meaning.
Channel 4 “Idents 2023” by 4Creative
All of Channel 4’s new idents are shown looped together in a one-off launch film featuring the specially commissioned words of British writer John Joseph Holt as the soundtrack.
Wunderman Thompson UK recruits head of planning
Ben Worden joins from Adam & Eve/DDB.
Anglian Water TV advert banned due to sewage pollution record
An Anglian Water TV advert has been banned because it failed to mention the firm’s history of releasing sewage into rivers.
Inclusive thinking must be at every stage of the process
In the latest in Campaign’s series on holding company bosses, the Havas chief executive and chairman says a collective focus on inclusivity produces creative work that will make a positive impact on society.
How important is ‘zero-party data’ in a cookieless online advertising future?
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
The best creative, curated
Most Creative Marketers: Jo McClintock
Trainline’s VP of brand, Jo McClintock, predicts strong signals for sustainable travel journeys – by train of course
Why Are So Many Brands Looking Back To Their Heritage In Ads?
A flurry of ads that use cues from the past have broken recently. We ask some strategists why
ROI top effectiveness metric demanded by C-suite
Performance-focused metrics top list of what marketers believe senior stakeholders want to see, with nearly 50% believing the board is too focused on ROI.
Only 15% of brand assets are ‘truly distinctive’, study finds
Distinctive brand assets are widely seen as crucial in creating mental availability for brands, yet a new study classes only a small minority as truly distinct, suggesting brand codes are not being deployed to their full potential.
Increased pressure is driving marketers to focus more on performance
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets.
ASA offers updated guidance on misleading mobile and broadband contract ads
The guidance will take effect on 15 December.
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