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‘A hard business’: UK’s illustrious ad industry tainted by burnout and inequality
Agencies are struggling to attract and retain creative talent, with low pay still a problem.
What is the future of advertising? Part 3: the students
As part of our series this week on the future of advertising, Ella Sagar went to a university to speak to advertising students about the future of the industry and learned what the next generations really thinks about ads and media.
Net Zero: we need to hurdle three huge obstacles
In advance of Earth Day, Good-Loop’s Hannah Williams examines what is holding up decisive progress on decarbonising the digital advertising ecosystem.
Direct Line’s head of marketing departs for start-up
Wendy Moores has worked at Direct Line since 2002.
Meta’s Steve Hatch named as CEO of YouGov
Hatch’s departure from Meta was announced earlier this year.
ITVX overtakes Disney+ and All 4 as UK’s fourth most considered streaming service
ITV’s marketing push behind ITVX appears to be paying off, as YouGov BrandIndex data reveals a dramatic improvement in consideration since it replaced ITV Hub.
‘I’m a critical friend’: Cephas Williams’s plan to improve Black representation at Cannes
The Black British Network founder has partnered with the festival to drive greater representation of Black talent at the annual event.
McCann London Introduces Tiny The Elephant For TSB
New brand mascot aims to encourage people to discuss their financial concerns.
Ikea “Show off your savvy” by Mother
The days of boasting about how much money someone has in the bank are old news as this Ikea campaign sees a man take viewers on a house tour to show off his “savvy”.
Fashion greenwashing glossary: what do ‘circular’, ‘sustainable’ and ‘zero waste’ really mean?
Vague, technical-sounding terms are often used in fashion to make clothing sound environmentally conscious. Here experts decode the meaning behind them.
Origin boss: ‘surprising’ that TV broadcasters haven’t yet signed up
The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.
Scope3 assessment reveals carbon benefits of direct ad inventory
An assessment by Scope3 has found direct digital ad inventory greatly reduces emissions from digital advertising when using an adtech vendor as an intermediary.
How contrasting print ads from Cartier and Yeo Valley grabbed consumer attention
One takes a minimalist approach while the other is crammed full of text, but both made consumers stop and take note.
How will power shift at Publicis with no UK CEO after Annette King’s exit?
Domestic and international priorities under spotlight.
Wacl campaign accelerates push to smash 50% women CEO ceiling
‘The 50%’ includes roadmap for ad agencies and case studies on likes of Channel 4, Sky, PepsiCo and Vodafone.
We arm you with all the numbers you need to tackle the week ahead.
WWF imagines utopian and dystopian futures for the UK in AI art exhibition
Ahead of Earth Day (April 22), the wildlife NGO has curated an exhibition imagining how history will remember this pivotal moment in the fight against climate change.
Set Faces To Stun – UFOs And Aliens In Ads
Take me to your leader…. actually, the shop counter will do.
Ad Astra: Neil Heymann and the Peace within the Noise
Accenture Song’s global chief creative officer chats to Laura Swinton about being quiet in a loud industry, the joy of creative collaboration and why there are no guilty pleasures when it comes to pop culture.
Campaign Media Awards 2023: winners revealed
Zenith, EssenceMediacom, MG OMD and OMD UK were among the big winners at the Campaign Media Awards 2023, which took place at the Royal Lancaster London next to Hyde Park.
‘Brands forget what they’re for’: agencies react to latest IPA Bellwether report
Agency leads highlighted a spike in sales promotions and the need for long-term media investment.
Discounts and sales promotions spearhead growth in budgets
Marketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
‘Tantalising’ signs of optimism as consumer confidence improves
With confidence measures still firmly in the negative, the UK is still a “long way” from emerging from its current state of economic gloom.
Former Heineken UK CMO succeeds Matt Barwell as Britvic’s top marketer
Britvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Retail media: how ad agencies decide where to spend in an increasingly crowded space
Globally, the ad dollars being committed to retail media already match the spend going into print. In the next three years we can expect it to rival TV, according to the IAB. The boom is coming, but agencies will only crown a few winners.
Why ‘natural’ gas is the latest greenwashing term facing an advertising clampdown
Environmental groups in Europe and the US are combatting “a tidal wave” of greenwashing terms they say are nothing but hot air. The latest is ‘natural’ gas.
Wieden+Kennedy becomes first global agency network to achieve B-Corp status
The certification is just the beginning of the agency’s sustainable transformation.
Coined by an adman, co-opted by brands: Earth Day’s complex relationship with advertising
Sustainability experts tell The Drum that increased regulation is starting to weed out greenwashing, but this year’s Earth Day campaigns prove we still have far to go.
Want to make real progress on sustainability? Target the middle shades of green
Climate-conscious newsbrand readers offer an opportunity for brands to appeal to those eager to help save the planet without suffering a financial hit.
Marmite “Baby scan” by Adam & Eve/DDB
Never mind gender or eye colour, have you ever wondered whether the baby in your womb is a fan of Marmite?
Is Trainline The Ultimate Source Of Self-Actualisation?
Mother is behind new Trainline campaign promoting the joy of journeying.
Nick Knowles Gets ‘Shredded’ In New Shreddies Campaign By Mccann London
The tongue-in-cheek campaign comprises of eight 20” films with media by Zenith
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