This Week: UK Advertising in the Media 27.01.23

Investment in Talent at Heart of Advertising Association’s 3 Year Strategy

Industry-wide investment needed to strengthen advertising’s existing and future talent base

AA president Alessandra Bellini calls on industry to take action on talent shortage

The AA’s Talent Report found the number of people working in advertising and marketing fell by 14% between 2019 and 2022.

Ad Association action plan addresses talent exodus

The number of people working in advertising and marketing has fallen by 14% since 2019, the Ad Association has revealed through a study presented at LEAD this morning.

Economic and Talent Crises Lead Agenda at Advertising Association’s 2023 Summit

LEAD 2023 set the UK ad industry’s focus for the year ahead, which looks like it will be a testing one, writes LBB’s Alex Reeves

I want to be an ally and use ‘common sense’ to help ad industry

Culture secretary writes for Campaign after speaking at LEAD conference.

Diversity learnings to take to 2023

Rich Miles, CEO and Founder of the Diversity Standards Collective reflects on Christmas advertising and calls for more authentic representation in 2023

British Gas Launches Money Saving Engineers Campaign To Manage Household Bills

The campaign, from The&Partnership, heroes British Gas engineers as Money Saving Engineers as they launch a new savings calculator

Industry Changemakers Demand A #CannesForAll

Brixton Finishing School initiative asks businesses to pledge a percentage of their Cannes Lions 2023 activations fee to fund the attendance of emerging, diverse talent

Building The CMO-CFO Relationship

Skoda UK’s marketing director on how CMOs are facing a big challenge to win over the CFOs

M&C Saatchi: backing young artists will help win recruitment race

The agency hopes its partnership with the Saatchi Gallery will improve its recruitment efforts, says boss Richard Thompson.

Riding the wave of uncertainty means predicting the needs of future consumers

For The Drum’s Predictions Deep Dive, Rob Potter of The APS Group looks at the wave of uncertainty in the forecast ahead and argues for investment in future-looking intelligence.

Advertisers are now closer than ever to understanding how OOH drives search

The out-of-home (OOH) industry has conducted research showing that its inventory isn’t just good at brand building, searches conducted in proximity to OOH sites are 38% more likely to drive a purchase than those at home.

5 top digital advertising predictions for 2023

For The Drum’s Predictions Deep Dive, the RTB House team looks at how digital advertising is set to change in 2023.

How to make marketing budgets work harder in a crisis

Why brands need to engage with people in a way that respects the changing context.

Lexus thrills with James Bond-style electric car chase

Auto brand Lexus has taken a page from the big screen playbook for its latest ad campaign, an all-action set piece which will push audiences to the edge of their seat.

Saatchi & Saatchi appoints James Denton-Clark as chief executive

Denton-Clark replaces Chris Kay, who joined in November 2021.

St Luke’s creates poignant ads for Holocaust Memorial Day Trust

The campaign will launch on 27 January to mark the anniversary of the day Auschwitz was liberated.

Movers and Shakers: St Luke’s, M&C Saatchi, YouTube, McCann, Publicis, LadBible and more

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Marketers are captivated by ChatGPT. But here’s why web3 still matters

Web3 will continue to be a worthwhile investment for brands even in the age of generative AI, writes author and Journey founder Cathy Hackl.

Your 2023 talent strategy should be focused on retention

For our Predictions Deep Dive, VMLY&R’s Aimee Pagano argues that, if 2022 was dominated by headline trends like the ‘great resignation’ and ‘quiet quitting’, 2023 should focus on the basics: retaining talent.