This Week: UK Advertising in the Media 27.05.22

Why advertising will never die

Advertising’s not dead, it’s not dying and no one’s going to kill it any time soon.

Have your say on the best ads of all time

June marks the first in-person Cannes Lions since 2019, as well as The Drum’s Creativity Month.

US senators aim to break up Google and Meta’s ad divisions: adland reacts

Introduced by a bipartisan group of lawmakers focused on antitrust issues, the Competition and Transparency in Digital Advertising Act bill seeks to tear down the walled gardens.

Bipartisan bill aims to break up Google’s ad business

New legislation that would threaten to break up Google’s multibillion-dollar online advertising business was introduced by a bipartisan group of lawmakers.

Is pledging enough? Agency leaders weigh in on the Positive Pitch Pledge

The IPA and Isba recently announced 70 founding signatories to the Positive Pitch Pledge, aiming to make pitching more intentional, accountable and responsible; and acknowledging wastefulness and harm to participants’ wellbeing.

‘Four&Flex’: Adam & Eve/DDB pushes policy to bring staff together in the office

Agency is also offering £1,500 travel subsidy in response to rising cost of living.

Work Of The Week

The best creative, curated.

Katy Perry Remixes Just Eat’s Latest Did Somebody Say Campaign

McCann release Just Eat Takeaway.com’s first unified global brand platform following merger.

Media360: Ad Association chief blames industry pay for talent crisis

Alessandra Bellini addressed the AA’s progress on the industry’s recruitment problem.

A pop-up TV channel, two pubs and a beach in London: The Drum’s Cannes plans

The Drum has announced it is to launch a pop-up 24-hour TV channel, two pubs and a Shoreditch beach bar as part of its activity for Cannes Lions.

How a Lurpak YouTube ad ranked among the most effective in March

Lurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest The Works study.

Ageism: Is marketing ‘obsessed’ with hiring digital natives?

From a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.

IPA poll reveals what shoppers want from brands as cost-of-living crisis bites

A survey commissioned by the IPA has revealed that shoppers want brands to focus on fair pricing and value rather than entertainment amid the cost-of-living crisis.

Growing global ecommerce sales ‘leading multinationals to reassess’

Ecommerce functions are being managed through “fragmented and siloed” operating models which need to evolve along with consumer experiences and KPIs, a report by the World Federation of Advertisers and Dentsu International has warned.

All You Need Is Dove: Celebrating Nearly Two Decades Of Brand Activism

Dove has a long history of promoting self-esteem in women. We speak to some of the key people behind its mission to debunk beauty stereotypes

The RHS Helps UK Gardeners ‘Speak Plant’ In New Campaign

Wunderman Thompson partners with UK gardening charity, the RHS, to launch new brand strategy and campaign.

D&AD: Mother, Ogilvy and 4Creative among Yellow Pencil winners

Rare Black Pencils go to Leo Burnett Chicago and DDB New Zealand.

If governments won’t act on climate change, it’s up to educators to drive real change

The next generation will change the world, argues the D&AD president.

Selling the sustainable lifestyle: how media can bring about consumer behaviour change

There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?

O2 on the pull with Love Island fans after signing up as official network partner

O2 robot mascot Bubl will be poolside for exclusive insight into ITV’s flagship reality show.

Where in the UK are the country’s best independent agencies?

While network agencies have hubs in the UK’s major cities, much of the country’s regional agency scene is made up of independent agencies.

British indie agencies beat Covid to post revenue growth of over 20% in 2021

The Drum’s Independent Agencies Census, released today, has revealed the best-performing indie agency businesses in Britain.

B&Q “Change. Made easier.” by Uncommon Creative Studio

A series of digital outdoor and print ads spotlight the ease of B&Q’s website and how change can happen at the touch of a phone screen.

Obi-Wan Kenobi | Battersea Power Station | Disney+

Obi-Wan Kenobi and Darth Vader’s lightsabers took the high ground, lighting up the iconic chimney stacks of Battersea Power Station.