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Adweek Special Issue: ‘On Ukraine, by Ukrainians’
The issue was staffed by more than 20 Ukrainians working together from around the world
Campaign podcast: Running a Ukrainian ad agency during war
Tuning in from LA and Kyiv, the team at Cannes Lion award-winning agency Banda reflect on the challenges of life and creating powerful campaigns as the war drags them apart.
New Report Explores Relationship between Young People and Advertising
‘Teens and screens’ report by Media Smart and Livity dives into the digital behaviours of 10 to 16 year-olds today
What’s real? What’s safe? How teenagers see online advertising
Brands and influencers have a role to play in increasing the media literacy of UK teenagers, according to a new report from Media Smart, advertising’s non-profit education programme.
Gambling ad rules need reform to prevent harm to children
A precautionary approach to advertising reform is required to stop footballers and celebrities influencing children.
Advertising charity Nabs reports 15% rise in calls for mental health support
Data gathered in the first quarter of 2022 by Nabs, a wellbeing charity for the advertising and media industry, shows that mental health challenges have increased significantly among industry members following two years of the Covid-19 pandemic.
Julian Douglas: advertising’s image problem is really about access
What’s holding agencies back from making greater progress on diversity?
What’s the problem with marketing apprenticeships?
Marketing Week’s Opening Up campaign is calling on brands to democratise access to marketing careers.
Consumer confidence ‘a whisker away’ from lowest-ever score
Consumer confidence is expected to hit “new lows” this summer as people’s view of their personal finances and the economic outlook go into freefall.
Pura releases sustainably made TV ad with Sky Zero Footprint Fund
Pura, an eco-friendly baby brand, has released its first TV ad via the Sky Zero Footprint Fund.
Adland’s reaction to Musk’s $44bn Twitter deal: ‘a major disruption to its ad business’
Elon Musk didn’t hide the fact that he wanted control of Twitter and now, $44bn later, he has it.
Musk’s $44bn Twitter buyout a ‘mixed bag for marketers’
Media experts and publicists react to the news that Twitter has accepted billionaire Elon Musk’s offer to buy the platform for $44bn.
Microsoft is exploring how to put ads in games – can it please players and brands?
Microsoft is investigating the world of in-game advertising, and could use it as a way of increasing access to its games streaming membership the Xbox Game Pass.
Work Of The Week: Connect With Self
This week’s creative work shows the power of focussing on the self.
How Tesco’s Ramadan Billboards Fill Up as the Sun Goes Down
BBH London’s Ciara Boyle and Chloe Neal on the Iftar campaign which celebrates and collaborates with the Muslim community, writes LBB’s Nisna Mahtani
Anna Lungley, chief sustainability officer at Dentsu international, outlines how businesses can use materiality to ignite climate action that sparks engagement across an entire business.
Pringles Launches Nostalgic “Stay In The Game” Campaign
Pringles celebrates 40th anniversary of the ZX Spectrum in campaign by Grey London.
Digital ad spend sees biggest full-year growth in 15 years
IAB says the 41% increase demonstrates that the industry is bouncing back after the pandemic.
How Maria McDowell is helping adland’s black women rise up
The Lollipop Mentoring founder tells of being ‘in pain’ when faced with discrimination in the industry, reveals her ambitions for global expansion and explains the importance of being connected.
Samsung 2am running advert is ‘not representing the truth’ for women
Samsung’s latest advert has been criticised by some women’s running groups and safety campaigners for being “unrealistic”.
WPP upgrades forecast after Group M and PR fuel Q1 growth
No major reductions in client spend despite economic uncertainty.
Meta warns industry to address ‘uncomfortable truths’ about diversity
Meta’s Zehra Chatoo called on attendees at IAB Engage to create conditions for audiences to ‘challenge bias and call things out’.
Radiocentre: Queen’s Speech is a golden opportunity for UK media
On the surface, radio is in rude health, but with a fifth of listening taking place online, much growth is attributed to Amazon Alexa and Google Nest – an opportunity, but also a threat if this route to market is controlled by US tech giants.
Retail media inflation ‘through the roof’ and set to continue
Retail media demand has soared in the past year, according to new figures.
‘Big on pledges and small on action’: why is the industry failing on mental health?
Despite two years of agencies reckoning with toxic working culture through the pandemic, recent data published by Nabs, a wellbeing charity for the advertising and media industry, points to a worsening crisis of poor mental health among workers across the sector.
Dove Launches #DetoxTourFeed Campaign Through Ogilvy
Spot uses Deepfake technology to show the sort of harmful beauty messages young girls are exposed to online.
Tena’s award-winning campaign spotlights menopause
Tena and AMV BBDO’s two-minute film won Channel 4’s Diversity in Advertising Award last year.
Government to press ahead with privatisation of Channel 4
The government is also proposing bringing streaming giants under UK jurisdiction and making them subject to a video-on-demand code.
Department for Business appoints creative agency
The contract is worth up to £1.5m per year.
Why Innocent wants better ‘greenwashing’ governance after ASA ban
Innocent was the poster brand for ’greenwashing’ earlier this year when it found itself on the wrong side of an ad ban by the Advertising Standards Authority (ASA). Its CMO tells us how this has been the catalyst for internal change while calling for clearer guidance on making sustainability claims.
Sustainability x Advertising: Empowering Marketers to Follow their Own Moral Compass
Michelle Carvill and Alexis Eyre talk about the education challenge around advertising and marketing’s role in the climate crisis – and why community-level thinking is needed to make systemic change
V&A Explores The Transformative Power Of Creativity
The creative, by Adam&eveDDB, argues that it is creativity that makes us human
New report highlights UK Government role as the UK’s largest advertiser during Covid-19 pandemic
Stephen Woodford, Chief Executive of the Advertising Association assesses the impact of Covid-19 on the industry.
Pandemic recovery fuels record advertising growth
Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.
AA/WARC Q1 2022: UK adspend outpaces expectations
UK adspend in 2021 reached £32bn, ahead of expectations, according to the latest quarterly Advertising Association/Warc Expenditure Report.
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