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Apprenticeships: A fifth of marketers admit their business ‘doesn’t see value’
With brands from Procter & Gamble to BMW introducing apprenticeships in marketing, why aren’t more businesses exploring alternative routes into the workplace?
5 of the most awarded environmental campaigns of 2021
The Drum’s World Creative Rankings, in partnership with Twitch, is a one-of-a-kind list celebrating the most-awarded campaigns, brands, agencies and individuals that have pushed creative boundaries in the last 12 months.
Channel 4 appoints head of creative diversity
Channel 4 has appointed Naomi Sesay as head of creative diversity. Sesay, who begins her role this month, will develop and deliver Channel 4’s diversity strategy.
Amazon finally reveals its ad sales: $31bn and in a hurry
Amazon’s advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.
For the first time, Amazon reveals $31.2bn revenue from advertising
In its latest earning results, the extent of Amazon’s advertising revenue was broken down for the first time.
Watch all of the Super Bowl LVI ads that have dropped so far
NBC Sports has officially sold out its inventory for Super Bowl LVI across NBC, Telemundo and digital platforms, including its streaming service Peacock, with “only a handful” of pre-game spots remaining, the company announced Thursday.
Virgin Media “Skatergirl” by Adam & Eve/DDB
A young girl, Aamira, braves the local skate park in the latest Virgin Media ad but her nightmares are realised when she falls over in front of everyone.
Scarlett Johansson And Colin Jost Star In Super Bowl Ad For Alexa
Created by Lucky Generals, the ad brings the celebrity couple together to look at how life would be if Alexa could read our minds.
Amazon becomes ‘biggest advertiser in history’ with record $16.9bn spend
Amazon is likely to be “the biggest advertiser in history” after the company’s annual report showed it increased advertising spend to $16.9bn (£12.5bn) in 2021.
Second creative culture audit set to reveal changing industry attitudes
Two years on from its first Creative Industry Culture and Inclusion Index, business performance consultancy Brands With Values has announced a second Index for 2022, in conjunction with Campaign and No Turning Back 2020.
Revealed: Marketing’s 24% ethnicity pay gap
Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.
Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising
Businesses tracking online users to sell ads like Meta could find their time is up.
Can adland make work-from-anywhere work?
With some employees embracing logging in from wherever suits their fancy, the industry faces a race to keep pace with the desires of an increasingly footloose workforce.
Inside ITV’s £2.5m investment to bring TV gaming to the masses
ITV is betting big on bringing gaming to live TV, investing £2.5m in game developer Live Tech Games. The firm’s co-founder, Nathan Moore, says accessible games with mass appeal can future proof TV audiences.
Brands with taglines which become cultural memes independent of the product itself (DAVID can think of several times he’s recently heard “once you pop, you can’t stop” in relation to anything but crisps) can feel creatively hamstrung by the popularity of such phrases. Pringles, however, simply embrace their pop-driven reputation.
Over 55s are finally closing the gap on youth media habits
The days of markedly divergent media consumption between older and younger generations may be drawing to a close, according to a new IPA report.
Omnicom grew 10.2% in 2021 as pandemic impacts recede
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
Sonic boom: commercial radio revenues hit all-time high
Upsurge powered by post-lockdown relaxation and individual advertisers, including Sainsbury’s, Tesco, Samsung and Amazon.
More than half of all marketing teams restructured in 2021
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
Are brands striving to be an interesting guest when visiting us in our most intimate spaces?
Chris Kay: The Man Who Wants To Lead The Most Influential Creative Company In Modern Britain
As Saatchi & Saatchi’s new CEO Chris Kay has big plans for the big agency brand.
Samuel Adams: “Your Cousin From Boston Dynamics”.
Competition and Markets Authority campaign highlights misleading online sales tactics
The Competition and Markets Authority (CMA) has launched its first-ever consumer campaign, ‘The Online Rip-Off Tip-Off’, in the hopes of educating consumers on misleading online sales tactics.
Aim small, miss all: why the Online Safety Bill isn’t hitting the target
The Bill’s remit must be narrowed if it is to have a profound, long-lasting impact. Otherwise it risks helping no one.
Look Who Just Landed One Of Advertising’s Most Coveted Jobs – CCO At Mother
Droga5’s Felix Richter is coming to Mother London and here’s what you need to know.
Is the pitching process broken?
The industry is divided about whether the review process is fit for purpose.
Birds Eye names Molson Coors strategy lead as new UK marketing director
Jim Shearer takes over from Sarah Koppens, who helped steer the business through two years of growth and attract 2.4 million new customers during the first Covid-19 lockdown alone.
‘I believe in the DNA of New York City’ – agencies doubling down in the Big Apple
Cities have changed, and they will continue to. Some changes have been imposed: on the long road out of the pandemic, metropolitan centers remain quiet. Others result from the work of those who make spaces and experiences. Over the next few months, we’re talking with leaders from The Drum Network in four of adland’s established centers – New York, London, San Francisco and Amsterdam – to look at the future of those cities’ creative topographies.
A man spends life with a Pringles can on his hand in Super Bowl spot
The spot, by Grey Group, plays on the stat that 43% of people have gotten their arm stuck in a Pringles can.
Adam & Eve/DDB shake-up: Tammy Einav takes sole charge of UK, with Mat Goff to lead US
Adam & Eve/DDB will no longer have joint chief executives, as Tammy Einav is taking sole responsibility for the UK agency as its CEO and Mat Goff is to move to New York as CEO of its North America operation, as part of a leadership restructure.
Hearts & Science promotes Garrett O’Reilly to CEO
Omnicom Media Group’s high-growth agency brand Hearts & Science has promoted UK managing director Garrett O’Reilly to chief executive after he helped transform the agency’s fortunes in the UK market.
Radiocentre’s Lucy Barrett to head World Radio Alliance
Lucy Barrett, client director at industry body Radiocentre, has been appointed as the first president of the World Radio Alliance.
IPG earnings boosted by media, data, tech offerings
IPG is getting back to growth as clients invest in more data and technology services.
Why the IPA’s changes to the Effectiveness Awards criteria are bad for the industry
Changes to the IPA Effectiveness Awards will dilute the link between advertising and effectiveness.
Seeing the value: How apprenticeships are being used to unearth fresh talent
After Marketing Week’s Career and Salary Survey data suggested many businesses are doubting the value of apprenticeships, the apprentices themselves explain why brands are missing out.
Why Sky wants to be first broadcaster to apply addressable tech to TV sponsorship
In a world-first, Sky Media last month announced it had brought its addressable technology to TV sponsorship. We find out how this could theoretically allow sponsors to switch up idents based on viewer data, or – even more interestingly – open up IP to multiple partnerships based on location.
It’s a bold move for a car commercial to feature no cars, particularly when the brand have shelled out for a Super Bowl spot, but this excellent ad for Toyota is all about emotions instead, writes DAVID reviews.
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