Menu Close Open/Close Menu
Open/Close Search
Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Resource
Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
About Us
Our Network AA Members AA Board AA Council Front Foot Contact Us Our Team
Have you read our latest Advertising Pays report?
A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
See All Of Our Work
Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
See More On Credos
Have you read our latest Advertising Pays report?

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
Find out more and join today
See All
Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

All events
See All
Have you read our latest Advertising Pays report?
< BACK

UKAEG launches strategy to cement growth in China

/ October 10th 2022
Advertising and the UK Economy Exports and International Trade Industry News

On September 29, the opening ceremony of the 2022 Shanghai International Advertising Festival took place. The China Guangdong International National Advertising Industrial Park and the UKAEG jointly held a signing ceremony to establish a partnership between the UK and Chinese markets.

Our CEO Stephen Woodford represented UK advertising and the signing of these Memorandum of Understanding (MOU) was witnessed by the President of the Shanghai Advertising Association; the President of the China Advertising Association; the Secretary of the Party Branch and Deputy General Manager of China Guangdong International; the Chief of Shanghai Municipal Administration of Market Regulation; the Secretary of the Party Working Committee and Executive Deputy Director of the Management Committee of Jiading Industrial Zone and the Deputy Secretary of the Party Committee and General Manager of Jiading Industrial Zone.

The ceremony celebrated the role that advertising has to play in the Chinese economy. Advertising is seen as a barometer of economic growth and development.

China has recently opened national advertising industrial parks. The MOU signed on September 29 sets out that the UK will work closely with the new national park in Shanghai (China Guangdong International), to create a space for cross-border international trade. It is hoped that this cooperation will actively promote UK advertising services whilst allowing UK companies to explore the Chinese market.

In his speech, Stephen Woodford, CEO, Advertising Association said:

“The UK and China’s advertising industry have a lot in common. In terms of adopting new platforms, new approaches and using creative technologies such as AI, VR, ARR and MR, both markets are dynamic and at the forefront of the industry. Advertising supports and facilitates trade between countries, introducing new products and services to each other’s markets. The UK Advertising Export Group is a partner of the Advertising Association, the Advertising Producers Association, the Advertising Practitioners Association and the Department of International Trade representing more than 50 UK advertising and marketing services agencies, and we are eager to do business with China and want China to do business with us.”

Below is a gallery of photos from the opening ceremony of the Shanghai International Advertising Festival:

 

 

 

Related Articles
View all of our work