The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Watch the WARC Talks Webinar On Demand

/ May 25th 2022
Ad Net Zero Climate Action Industry News News & Opinions

On May 18, the AA joined the WARC Talks webinar on ‘How the marketing industry can respond to the climate emergency’. The discussion was packed with inspiring insights on media decarbonisation, our Ad Net Zero initiative and sustainable ad operations to achieve net zero by 2030.

Our Director of Communications, Matt Bourn, joined the panel alongside Jordan Junge, Head of Social Impact Strategy, Dentsu; Himanshu Sinha, VP, Digital Growth/E-commerce, Allbirds; and Cathy Taylor, US Commissioning Editor, WARC.

If you missed the event, don’t worry – you can watch it on-demand here.

Since you are here, don’t forget to check out the WARC Sustainability Hub, a one-stop resource – powered by our climate action initiative, Ad Net Zero – to help marketing practitioners worldwide tackle the challenges and find innovative ways to implement more sustainable actions to address the climate crisis.