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The first half of our week this week was very much focused on our UK Advertising Export Group’s (UKAEG) first virtual trade mission to Createch@CogX and the launch of its Summer Showcase.
Createch@CogX, a global leadership summit and festival of AI and emerging technology, started as an event that we were expecting to attend, and due to Covid-19, ended up with a full production schedule with recording taking place in homes across the UK and in the studio, thanks to our friends at BrandFuel. We officially launched UKAEG’s presence at the festival on Tuesday, with a number of side events and a live panels on the Createch stage. Over two days, we hosted presentations on such things as digital pollution, how voice and TV will come of age after Covid-19, UK/China unlocking collaboration and what we learnt through digital cloning experiments, alongside a host of fantastic speakers from members of the Group.
CogX was a great success. They expected 30,000 delegates, but saw a total of 44,213 over three days, and a session hosted by Aisling Conlon, Marketing Manager of UKAEG on the main stage, was watched by a total of 3,000 people! All presentations from the final two days are now available for you to watch on UKAEG’s dedicated YouTube channel here.
The virtual trade mission was part of a wider Summer Showcase launched by UKAEG to profile the country’s leading advertising and marketing service companies. Planned activities include virtual exhibition booths, roundtables, discussions, presentations, keynotes and socials, all geared up to connect UK companies with international buyers of advertising and marketing services. You can read more about the launch in Little Black Book, Decision Marketing and Campaign. If you have any questions about UKAEG please email Aisling.Conlon@adassoc.org.uk.
On Wednesday morning we hosted the second in our series of virtual events for our Front Foot member network, made up of senior leaders from over 50 businesses across the UK advertising industry, on the theme of ‘Build Back Better – The Blueprint for Recovery’.
While Covid-19 is still very much around, the spread is gradually slowing and restrictions are starting to lift, so, it is incredibly important we discuss our recovery plan, not just as individuals or individual businesses, but as an industry. As such, topics of discussion during the session included how we should develop our people and our working culture and how advertising can play a vital role in the UK’s economic and social recovery.
It was hosted by our Front Foot Chair, Mark Evans, MD, Marketing and Digital, Direct Line Group and included a panel session with Ben Rhodes, Group Marketing Director, Royal Mail; Tim Pearson, CEO, OMD; Tammy Einav, CEO, adam&eveDDB; Pete Jeavons, Director of Marketing Communications – EE & BT and Interim Group Brand Director – BT Group; and Kate Waters, Director of Client Strategy and Planning, Commercial and Online, ITV plc. Ali Hanan, Founder of Creative Equals, also spoke about their open letter to Adland following the unlawful death of George Floyd and revealed the results of a new survey.
You can read the write-up from the session on our website here.
UK advertising’s non-profit education programme, Media Smart, has announced Dan Clays, Chief Executive of Omnicom Media Group in the UK, as its new chair. He takes over from Mark Lund, CEO McCann Worldgroup Media.
Dan is joining Media Smart at an exciting time for the programme. Most recently, at the start of the Covid-19 outbreak, Media Smart launched a new resource to encourage young people to lead healthier lifestyles by setting them the challenge of creating an ad to promote eating more vegetables to their peers, which was part of the wider Eat Them To Defeat Them campaign. The resource has been viewed 63,000 times, the Facebook campaign reached 454,000 users and it was downloaded 270 times, which is increasing steadily each week. This is not all though – Media Smart has recently been shortlisted for various awards, its website is being visited more than ever and there are some exciting projects on the horizon.
Media Smart Director, Rachel Barber-Mack, commented: “We are extremely proud of what Media Smart has achieved since relaunch in 2014, including record resource downloads, a 50% increase in industry supporters, trebling our annual not-for-profit budget and award nominations. I’m delighted that Dan is joining the team as Chair and excited about working with him to take the programme to a whole new level in this next chapter.”
Read more on our website here. The news was also covered in Little Black Book, Campaign, Research Live and Mediatel.
Despite the situation we are currently in, we have never seen a greater push from Adland doing brilliant creative and entrepreneurial work in response to COVID-19. This is why we have a dedicated COVID-19 category on our Ad Pays 8 hub, which highlights industry work that has a positive contribution to society. This week, check out our Front Foot member Kinetic’s series of ‘Journeys’ reports on changes in audience movements since lockdown here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
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