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Tuesday marked the beginning of Advertising Week 2020, which for the first time, is being held completely online, and we had the honour of kicking it off with a debate on how the industry has responded to Covid-19.
The session was chaired by Chair of the Advertising Association, Philippa Brown, and speakers included our President Keith Weed and Nicola Mendelsohn CBE of Facebook, who argued that advertising responded well to the pandemic, as well as Harriet Kingaby of Conscious Advertising Network and Chris Kenna of Brand Advance, who argued that it had not.
It was a fantastic start to Advertising Week 2020 and a great opportunity to speak so openly. A huge thanks goes to the speakers involved and everyone who helped to make it happen. You can read more on the debate in Campaign Magazine here.
Also on the first day of Advertising Week 2020, our UK Advertising Export Group (UKAEG) hosted a session to launch a brand new global campaign which profiles the country’s leading advertising and marketing service companies.
The campaign, ‘Made Global’, produced by The Mill with strategy by adam&eveDDB, is a two-minute film featuring work from UK based companies for global brands. It aims to show that the UK’s advertising market is not just a gateway to Britain; it’s a gateway to everywhere and underlines how the country remains open for business during the ongoing coronavirus crisis.
Janet Hull, Chair of UKAEG, Member Creative Industries Council, and IPA Director of Marketing Strategy said: “At a time when businesses all around the world face into the challenge of the coronavirus crisis, we want them to know that the UK advertising and marketing services sector is here and ready to help them with any challenge they face.”
Every company in UKAEG shares the same collective ambition – to work together and show the world it is open for business. Backed by the Advertising Association, the IPA, the APA, the DMA, London & Partners and the Creative Industries Council, the Export Group features 50+ members drawn from across the UK’s advertising and marketing services industries. It is supported through the industry’s partnership with the Department for International Trade (DIT) and includes the support of the GREAT campaign team.
You can watch the new film here. Its launch was covered widely in the media – in Campaign, The Drum, BITE, LBB Online and More About Advertising. You can find out more about UKAEG here.
LIONS Live is returning for its second edition from 19-23 October!
Tune in for five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light. They will share briefs, sketches, right turns, U-turns and leaps of faith in case study formats. It is completely free and available wherever you are in the world.
To find out more click here.
In our new weekly series we are pulling together, in one place, a selection of must-reads from across our industry media. Click the image on the left to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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